Driscoll’s Rolls Out Limited Edition Rosé & Sweetest Batch Berries

Pouring a glass of wine won’t be the only way to enjoy rosé flavors this summer season, according to Driscoll’s. Beginning today, the company is rolling out two limited-edition flavors of strawberries and raspberries that have unique color and sweetness attributes.

The collection features light-pink hued Rosé strawberries and raspberries, described by Driscoll’s as “smooth, silky, creamy texture that delivers a sweet, peachy flavor paired with a soft floral finish,” and the Sweetest Batch berries, which are described as having an extra sweet flavor profile and delivering a “richer eating experience.”

“Introducing an immersive berry eating experience with both Rosé Berries and Sweetest Batch is a testament to our thoughtful and dedicated breeding process,” Rick Harrison, Driscoll’s Vice President of global variety development, said in the release.

According to Driscoll’s, their research and development team bred the berries through traditional methods to create a non-GMO product. The company says it is one of the few berry companies with a dedicated research and development department focused on breeding proprietary berries.

“With Rosé Berries and Sweetest Batch, we’ve introduced a premium new product that offers a depth of flavor variety remarkably different than anything else in the category,” says Naomi Sakoda, Driscoll’s product marketing manager. “Our team has worked tirelessly to offer the flavor-forward, highly enjoyable berries consumers have come to expect from Driscoll’s.”

The Rosé and Sweetest Batch berries are available at retailers starting June 12, according to a news release. The company said this particular collection of berries is the first in a series of offerings.

“Driscoll’s brand promise is to consistently delight consumers with the freshest, most delicious berries, and the release of Rosé Berries and Sweetest Batch does just that,” says Fran Dillard, Senior Director, brand and product marketing at Driscoll’s. “It’s taken a long time to perfect these offerings – not only for the trend-forward color and desirable texture but for the superior taste.”

Rosé Strawberries, Rosé Raspberries and Sweetest Batch Strawberries will be available June through September and Sweetest Batch Raspberries will be available July through September, according to Driscoll’s website.