In Episode 1 of the Xtalks Food Podcast, Sydney discusses Nestlé’s acquisition of functional beverage brand Essentia Water, a decision announced after the food giant dumped its bottled water portfolio. Essentia’s premium positioning may have motivated the purchase; however, the acquisition of a plastic bottled water brand calls into question Nestlé’s global sustainability goals.
Also in this episode, Mira talks about the US launch of Canopy Growth’s CBD-infused sparkling water, Quatreau, and the important way in which the American version of the beverage will differ from the product sold in Canada. The team discusses the cannabis industry and the problems behind making health and wellness claims about CBD-containing food and beverages.
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