Nestlé announced the launch of their newest snacking product called Rallies Nut Butter Bombs. The new snack is a product that boasts bold flavors, made with natural nut butters and premium chocolate.
The product is being advertised as a readily available pick-me-up snack. The bombs include chocolate, peanut, almond and cashew nut butters. Additionally, the Nestlé Rallies Nut Butter Bombs satisfy a sweet tooth while remaining low in sugar.
The snacking product does not contain artificial flavors, colors, or preservatives and is consumed chilled, which means they can be found in the dairy or produce sections at the supermarket. They are currently available in two flavors, Brownie Almond Butter and Salted Cashew Butter. A third flavor will be released in early 2022, and this will be Raspberry Peanut Butter.
“Between family, work, and the stress of their daily lives, consumers are struggling to find opportunities and ways to prioritize themselves throughout the day. 74 percent of consumers say ‘treating oneself’ is the main driver of comfort snacking to combat slumps in their busy lifestyles. Eventually, we all need a ‘pick me up,” said Michael Darman, innovation manager at Nestlé USA, in a press release.
Nestlé has been adding better-for-you options to their portfolio to provide more options to people in this growing consumer market. Some of their healthier alternative brands include Essentia, Sweet Earth, and Freshly.
Moreover, the nature of the snacking market is changing. During COVID-19, snacks were common among adults and the younger population who were forced to stay indoors. Now, companies are seeing an increased interest in having snacks enriched with protein, vitamins and nutrients, giving consumers a sense of healthiness when eating between meals.
“Nestlé Rallies offers a delicious treat with less added sugar than consumers are used to finding in similar snacks. The indulgence is a grab-and-go option and a fresh, elevated take on a traditional treat. From the initial bite into the chilled chocolate shell to the rich, smooth textures of the nut butter filling, we’re providing a treat that combines delicious ingredients to help consumers take on their day,” said Darman.
Additionally, not only is Nestlé building their portfolio for an on-the-go, better-for-you snack, but it is also tapping into the refrigerated snack market, which is a smart move by the company. In 2021, the refrigerated snack market was valued at $52 million in 2021 and is projected to reach $72 million by 2028. The market is expected to grow at a CAGR of 5.1 percent in that forecasted period.
Some brands competing in this market include Perfect Snacks by Mondelēz, Kind Frozen, Noms, and now, Nestlé’s Rallies Nut Butter Bombs.