Counterfeit drugs are a $200 billion business in the US, with an estimated one in every ten pharmaceutical products sold around the world being a fake. As well as the obvious financial toll counterfeit drugs place on the pharmaceutical industry, they also pose a very real risk to consumer health.

This webinar will detail the benefits of combining a diverse range of product authentication solutions that can be easily modified to stay a step ahead of pharmaceutical counterfeiters. Our featured speakers will discuss the pros and cons of single source authentication vs. multi-factor authentication.

During the presentation, participants will learn about the 6 essential brand protection elements to enhance and protect their pharmaceutical brand, including:

  • Tamper evident labels
  • Unique identifier QR codes and serial numbers
  • Using the unique identifier database
  • Track & Trace
  • QR encryption
  • Optically thin film labels
In addition, the speakers will discuss effective ways to engage customers and build brand loyalty through product authentication.

Speakers

Temogen Hield, CEO, DataDot Technology Ltd

Temogen Hield is an innovative strategic thinker with a natural change and future focus. He is passionate about customer engagement and trust, and building lasting relationships that are mutually beneficial and uses a range of executive capabilities to lead and motivate teams to achieve by taking responsibility for results. He is a strong integrator with excellent stakeholder management skills.

Message Presenter

Steve Delepine, VP of Sales, DataDot Technology (USA) Inc.

Steve Delepine is an international brand protection professional with over 20 years of experience in sales, marketing, operations and project management. He has a proven track record in growing sales, managing costs, increasing profitability and building brand awareness.

Message Presenter

Who Should Attend?

This webinar will benefit those working in the following industries:

  • Pharmaceuticals
  • Nutraceuticals
  • Medical Devices
  • Bulk Materials
  • Precision Instruments

Relevant job titles include:

  • Product Managers
  • Supply Chain
  • Regulatory/Compliance
  • Logistics
  • Quality Control/Quality Assurance
  • Marketing

What You Will Learn

Join this webinar to learn about:

  • The global issue of counterfeit drugs
  • The pros and cons of single source product authentication vs. multi-factor authentication
  • Which brand protection elements can be used to combat drug counterfeiting

Xtalks Partners

DataDot

Our services and technologies enable companies to provide consumers with reasons to trust in the legitimacy of a product or brand. We simplify the development and implementation of trust enhancing solutions.

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