Food Fraud – Reduce Counterfeit Risk and Increase Customer Trust Using Data Aggregation

Food Fraud – If you thought that using data aggregation to increase customer trust and reduce counterfeit risk was just for large organisations, think again!

These days everyone knows that the Chinese consumer has a high level of concern in relation to food fraud and therefore that demonstrating authenticity can increase their intention to purchase. But did you know that food fraud is also an issue for the Western consumer? For example, more than 30% of US consumers are concerned with food safety almost all of the time.

This webinar will provide simple practical advice on how to grow consumer trust, manage food safety and prevent food fraud using data aggregation and the latest related technologies. 

During the presentation, viewers will learn about:

• The growing threat of food fraud globally, and the increase in consumer provenance demands
• Technology trends in food processing and safety and the new forms of protection against food fraud and counterfeiting
• How to improve consumer trust with consumer engagement and app-based provenance to differentiate the brand
• Covert and overt anti-counterfeit technologies and the use of cloud-based, real-time track and trace systems
• Aggregation of existing platforms to drive consumer interaction

Speakers

Temogen Hield, CEO, DataDot Technology Ltd

Temogen Hield is an innovative strategic thinker with a natural change and future focus. He is passionate about customer engagement and trust, and building lasting relationships that are mutually beneficial and uses a range of executive capabilities to lead and motivate teams to achieve by taking responsibility for results. He is a strong integrator with excellent stakeholder management skills.

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Andrew Winfield, Managing Director, DataDot Technology (UK) Ltd

Andrew Winfield is responsible for running the European division of the Group. He is responsible to drive the growth of the customer network across the continent, building on existing strong partnerships and customer relationships.

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