Delivering Patient-Centric Late Phase Research Using the Latest BYOD ePRO

Clinical research is going through a period of rapid digitization, across all phases of drug development. With the increasing focus on Phase IV and real-world evidence (RWE) comes the need to capture more data, at a higher level of quality, directly from patients. The problem is, how to engage patients effectively and at scale, all while managing spiralling costs and ensuring validation and control?

The rise of the ubiquitous smartphone has unlocked a new approach – BYOD, allowing patients to use their own devices for clinical research. By engaging the patient to use their own device, virtual and siteless trials become a reality.

In this webinar, featured industry speakers will share their unfiltered insights on how to take advantage of these trends, and share case studies, including the 16,500 participant, direct-to-patient, ‘Cloudy with a Chance of Pain’ study(1) and the largest sleep and rheumatoid arthritis study ever performed. You will hear about the benefits of a patient-centric approach for all stakeholders, leading to greater patient engagement, more data capture and faster studies.

¹https://mhealth.jmir.org/2017/3/e37/

Speakers

Professor Will Dixon, Chair in Digital Epidemiology, University of Manchester

Will Dixon qualified from Guy’s and St. Thomas’ Hospitals, London, trained as a rheumatologist in Manchester, UK and has higher degrees from The University of Manchester and McGill University, Montreal. He is a Professor of Digital Epidemiology, Director of the Arthritis Research UK Centre for Epidemiology at the University of Manchester and an honorary consultant rheumatologist at Salford Royal NHS Foundation Trust.

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Willie Muehlhausen, eCOA Subject Matter Expert, Muehlhausen Ltd

Willie Muehlhausen has been involved in the collection and migration of PROs since 1998. During his career, he worked with multiple technologies to capture PRO data, and in 2009, he started his research program to understand BYOD and its implications. In collaboration with multiple organizations (sponsors and vendors) his team conducted and published several unique studies (i.e. first BYOD equivalence study) all trying to establish a basic understanding of how different technologies influence patients’ responses. Willie is now supporting uMotif as their special advisor for eCOA.

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Bruce Hellman, CEO and Co-Founder, uMotif

Bruce is the CEO of uMotif and co-founded the company in 2012. He and his team have developed the leading platform for real-world and observational research – a modern data capture platform that patients love to use. Bruce began his career working in clinical trials at British Biotech before joining the UK Civil Service Fast Stream in the Department for Culture, Media and Sport. Prior to founding uMotif, Bruce worked at Serco and completed an Executive MBA from Imperial College Business School.

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