How Labor Shortages and Telehealth Impact HCP Targeting: Best Practices Using Claims Insights

This groundbreaking webinar addresses the shift from traditional in-person sales visits to the need for an updated healthcare provider (HCP) targeting strategies due to rising telehealth use, HCP shortages and decreased provider access.

Attendees will learn about adapting to these changes in the healthcare landscape and the impact on interactions between HCPs and Sales Representatives. In addition, they will gain insights into how utilizing medical claims-based intelligence can provide actionable insights to modernize marketing and sales efforts in the life sciences sector.

With fewer practitioners, practices must make trade-offs between specialty providers and patients, which impacts therapeutic market development. In an already understaffed and overburdened care delivery system, time with and access to HCPs is at a critically low level.

In this webinar, the featured speaker will present best practices for navigating market dynamics and creating sales territory alignment planning based on the Physician landscape. She will also discuss how market share insights provide knowledge about the competitive landscape and how resources are used, guiding messaging strategies and efforts to target healthcare professionals effectively.

The speaker will also explore how code-level data provides diagnosis and procedure insights that allow for better HCP targeting with specific provider profiles.

Register for this webinar to learn the importance of claims data for optimizing HCP targeting strategies and adapting to the changing healthcare landscape.

Speaker

Anja Maciagiewicz, Manager, Healthcare Strategy & Innovation, LexisNexis® Risk Solutions

Anja Maciagiewicz is a leader in medical claims-based solution lines supporting analytic insights for customers across the healthcare industry. Anja has been part of the Healthcare Business of LexisNexis® Risk Solutions for over 10 years. Initially an Implementation Analyst, Anja became the Life Sciences Delivery Implementation lead, where she gained extensive knowledge in the pharmaceutical, medical device and durable medical equipment verticals. Then, as a Vertical Solution Consultant, Anja gained subject matter expertise in LexisNexis’ Healthcare Market Data & Insights. She also worked across the specialty pharmacy, payer and provider/health system verticals where she helped design and architect customer solutions using our medical claims datasets to answer a variety of customer business needs and questions. Currently, Anja is a Healthcare Strategy & Innovation Manager in the life sciences and healthcare IT markets to expand and improve LexisNexis’ offerings. Anja holds a dual Bachelor’s degree in Pharmaceutical Marketing and Business Intelligence from Saint Joseph’s University in Philadelphia, PA, and she recently earned her executive MBA degree at SJU.

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