How to Co-Design Your Solution with Patients

Life Sciences, Clinical Trials, Patient Recruitment & Retention,
  • Monday, October 23, 2023

Discover an informative webinar delving into patient centric co-design approaches to better meet patient needs. How do healthcare companies ensure their solutions respond to patient needs rather than assuming patient needs? When a solution is created without consulting patients, patients often use the solution for a short period of time and then stop because it doesn’t add value to their lives or solve their unmet needs.

Healthcare companies can avoid this by leveraging patient centric co-design in the process of product development using a validated and measurable methodology. Patient centric co-design captures the “how” – how patients will use the device and how the device will become a part of their lives both physically and mentally. This approach provides a more holistic view of the right solution that satisfies patient needs. Simply put, with patient centric co-design, companies prioritize the patients’ perspective, while also considering the environment around the patient.

In this webinar, the featured speakers will discuss key patient-relevant features to be included in this approach. They will also review the ways to define patient experience expectations to help increase patient preferences, how to generate evidence to support usability and safe use claims in regulatory processes and how to determine relevant patient key performance indicators (KPIs) to measure the solutions’ potential market fit.

Join Alira Health’s patient engagement experts for a deep dive into patient centric co-design. Discover the key elements of a validated and measurable methodology that can help healthcare providers to solve patients’ unmet needs.


Raquel Navarro, Roche Diabetes Care

Raquel Navarro, Insights Manager, Roche Diabetes Care

Dr. Raquel Navarro is a highly accomplished Patient Insights Manager and Strategist with a relentless commitment to fostering a patient-centric mindset and leveraging evidence-based insights to create innovative solutions.

Currently serving as the Insights Manager at Roche Diabetes Care, Dr. Navarro has made significant strides in reshaping how patient insights translate into strategic decisions. She has successfully designed, implemented and communicated insights-driven decision-making processes that have unearthed valuable opportunities for patients, caregivers and healthcare professionals.

One of her most noteworthy achievements has been the transformation of Roche Diagnostics’ digital solutions landscape, where she leveraged both physical and digital touchpoints to deliver a substantial enhancement in patient satisfaction. Dr. Navarro holds a master’s degree in human cognitive processes and a PhD in experimental psychology and behavioral neuroscience from the University of Granada.

Message Presenter
Giulia Pierini, Alira Health

Giulia Pierini, Associate Director, Consulting Patient Engagement, Alira Health

Giulia Pierini joined Alira Health after a wealth of experience in driving marketing and sales for big pharma and as a researcher in the department of cellular biotechnology & hematology of the University of Rome “La Sapienza”.

She gained knowledge about the pharmaceutical industry at Johnson & Johnson Medical and Bristol Myers Squibb, working in the neurosurgery, neurovascular and cranio-maxilla facial fields, mainly in the operation room in direct contact with surgeons and patients.

She then transitioned to consulting and she has been involved in 20+ strategy projects in the pharmaceutical and medical device industry related to multiple therapeutic areas, including R&D, diagnostic, dialysis, respiratory and oncology.

Having worked in the operation room for several years, she is a fierce supporter of the importance of the impact of business functions on patients’ lives.

Message Presenter
Eduardo Perez-Guagnelli, Alira Health

Eduardo Perez-Guagnelli, Patient-Centric Co-Design Lead, Alira Health

Eduardo Perez-Guagnelli joined Alira Health after extensive experience in consulting healthcare and strategy, user research, design thinking and other patient-centered design methodologies. He has a strong background in research, design and manufacturing of medical devices, leading to the development of assistive technologies and implants.

He has liaised with a wide range of stakeholders throughout projects, such as psychologists, medical experts, patients, government representatives and entrepreneurs to create healthcare solutions focused on patients.

He holds a PhD in Biomedical Engineering, which consisted of the design, testing and validation of soft robotic implants for tissue regeneration based on clinical, technical and regulatory requirements.

Message Presenter

Who Should Attend?

This webinar will appeal to C-level executives and heads in the following fields:

  • Clinical
  • Digital health
  • Innovation
  • Patient engagement

What You Will Learn

Attendees will gain insights into:

  • How to identify key patient-relevant features to be included in their solutions
  • How to define patient experience expectations to increase patient preference
  • How to generate evidence to support usability and safe use claims in regulatory processes
  • How to determine relevant patient key performance indicators (KPIs) to measure the solutions’ potential market fit

Xtalks Partner

Alira Health

Alira Health is a global healthcare firm whose mission is to humanize healthcare and life sciences in partnership with patients. From development to medical care, we complement the expertise of our Pharma, Biotech, and MedTech clients with a full spectrum of services across their entire solutions lifecycle, including clinical operations, real-world evidence, and patient-centric technology offerings.

Our integrated and multidisciplinary team of over 800 scientists, strategists, economists, clinicians, and biostatisticians collaborate across our North American, European, and Asian offices and advise 80% of the top 50 MedTech companies and 75% of the top 50 Pharma companies.

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