The Opportunities and Challenges of Voice Assistants in Pharma R&D

Life Sciences, Pharmaceutical, Laboratory Technology,
  • Friday, March 20, 2020

Voice assistants, also known as virtual assistants, serve as points of communication between users and connected devices. They are used more commonly today than ever before. They can be found in places such as smartphones, in-car dashboards, and smart home device, for example. Newer technology has resulted in the development of seamless voice assistants and the evolution of the Internet of Things (IoT), which has made their application commonplace. However, voice assistants are relatively new in life sciences research and development laboratories.

Laboratory researchers spend 50-80 percent of their time at the bench working on experimental protocols. Currently, there is no easy way to record data or access information while performing experiments. Here, new voice-powered digital tools are uniquely positioned to connect scientists with the ability to access information more readily. Application of voice-powered digital assistants holds great promise in R&D, particularly in pharma R&D. This integration improves efficiency by lowering costs, reduces error rates, and increases productivity.

LabTwin and Xtalks invite you to join this roundtable-style webinar where you will learn:

  • What are the opportunities for integrating voice assistant to pharma R&D?
  • What are the current attempts of implementing voice assistants in R&D labs?
  • What are the key challenges of using and adopting voice assistants?
  • How can voice assistants bring you closer to the lab of the future?


Magdalena, LabTwin

Magdalena Paluch, Co-Founder & CEO, LabTwin

Magdalena is a user experience designer and entrepreneur with over 13 years experience in building new technologies. In her previous role as Director at Boston Consulting Group Digital Ventures, Magdalena led corporate-backed startups and innovation initiatives in Europe and the U.S. She was also an Innovation Strategist at Toyota, where she identified and implemented emerging technologies in mobility and robotics. Magdalena brings her user-centric design approach, strategic thinking and business insights to LabTwin where she leads a multi-disciplinary team of experts.

Message Presenter

Matthias Freundel, Group Leader, Fraunhofer IPA

Matthias Freundel is a group leader at Fraunhofer IPA in Stuttgart, specialized in lab digitalization. Together with his team, he supports industrial partners in the digitization of their laboratory processes. Previously, Matthias worked as a development engineer for Bertrandt after having completed a Master of Science in Informatics at Karlsruher Institute für Technologie (KIT).

Message Presenter
Bruce Dembofsky, Avantor

Bruce Dembofsky, Director Scientific Technical Services, Avantor

Bruce Dembofsky holds a Master of Science degree in Chemistry from The University of Connecticut. He has a passion for innovation, technology, and all types of science. Bruce started his career at Cephalon, Inc. in 1992 and in 1995 Bruce moved to AstraZeneca Pharmaceuticals where he held a variety of Discovery R&D roles. His scientific research interests are in Neuroscience, including work in Alzheimer’s, Anxiety, Depression, and Schizophrenia. Since joining Avantor in 2010 Bruce has held positions in the Laboratory Services division. He is currently Director of Scientific Services with responsibility for science, innovation and partnerships. He is recognized in Avantor globally as an innovation leader and is passionate about creating world-class customer experiences for Avantor’s science focused customers.

Message Presenter

Who Should Attend?

Professionals in the following areas will benefit from this presentation:

  • Information Technology-Lab Automation Services
  • Intelligent Systems Laboratory
  • Research Informatics
  • Lab Automation & Data Management
  • Strategy & Innovation in Pharma
  • Scientific Information Systems

What You Will Learn

Attendees hear about:

  • The opportunities for integrating voice assistant to pharma R&D
  • The current attempts of implementing voice assistants in R&D labs
  • The key challenges of using and adopting voice assistants
  • How voice assistants can bring researchers closer to the lab of the future

Xtalks Partner


LabTwin is creating the next generation of digital lab tools for smart labs, starting with the world’s first voice-activated lab assistant. With LabTwin, scientists can collect data, access information, manage experiments and streamline documentation simply by talking. Using voice recognition and machine learning technology, LabTwin’s smart assistant simplifies data capture, structures valuable information, and provides suggestions to scientists in real-time so they can make more informed data-driven decisions. With a mission to empower scientists, LabTwin is backed by BCG Digital Ventures and Sartorius. Its voice-powered assistant is used by hundreds of scientists in leading biopharma companies and academic institutions around the world including Deutsches Primatenzentrum (DPZ), University Medical Center Göttingen, and the University of California, San Francisco.

Visit the website or request a demo to learn more.

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