The Rising Demand for Trust & Transparency: Blockchain for Food

Food, Food Manufacturing and Supply Chain, Food Safety and Regulation,
  • Thursday, March 28, 2019 | 9am EDT (NA) / 2pm BST (UK) / 3pm CEST (EU-Central)
  • 60 min

The global food system is growing rapidly, contributing to the abundance of choices available for consumers and adding complexity to the food supply chain. With numerous connection points and so many participants, there are greater chances for inefficiency, waste and fraud. Consequently, innovators in the food industry are now recognizing the opportunity to modernize and transform the food system, creating greater trust and transparency throughout.

Using Blockchain as the underlying technology for a renewed food system, organizations are realizing unique benefits that accompany the digitization of information. In addition to gaining abilities like instant tracebacks, supply chain efficiency and data insights, participants are acquiring brand differentiation, consumer trust and sustainability.

Join this free webinar to learn more about how blockchain is meeting the demand for trust in our food.

You will discover:

  • What Blockchain is and why it brings value to the food industry
  • The strengths of the IBM Food Trust network
  • Use cases demonstrating IBM Food Trust in practice

Speaker

Nigel Gopie, PhD, Global Marketing Leader, IBM Food Trust

Nigel Gopie is the Global Marketing Leader for IBM Food Trust™, IBM Blockchain. Nigel is recognized for being maniacally focused on the client experience and solving problems with innovative, viable solutions. His modus operandi is to test early, fail fast and continuously improve. Before joining IBM Blockchain, he was a Digital and Analytics Associate Partner with IBM Global Business Services, where he empowered diverse teams to transform organizations by designing client-centric solutions using agile methods, advanced analytics and design thinking. He has a Ph.D. in Psychology and a Bachelor of Science (Honors) in Neuroscience. His work has been featured in the New York Times, BBC, NPR, Yahoo News, Fox News, The Guardian, Globe and Mail, The Telegraph, Time, and other international media outlets.

Message Presenter

Who Should Attend?

This webinar will appeal to individuals with the following or related job titles:

Heads/VPs/Directors of:

  • Food Safety
  • Marketing
  • Logistics
  • Operations
  • Supply Chain
  • Quality Control
  • Corporate Sustainability

CEOs, CTOs and IT Managers and Chief Innovation Officers from: 

  • Food Retailers
  • Restaurant Chains
  • North American/European Manufacturers of Meat and Poultry, Dairy and Produce

What You Will Learn

  • What Blockchain is and why it brings value to the food industry
  • The strengths of the IBM Food Trust network
  • Use cases demonstrating IBM Food Trust in practice

Xtalks Partner

IBM

IBM Food Trust™, is the blockchain solution, that benefits all network participants with a safer, smarter, and more sustainable food ecosystem. The digitization of transactions and data provides a more efficient way of working across the supply chain, including growers, processors, shippers, retailers, regulators, and consumers.

The solution provides authorized users with immediate access to actionable food supply chain data, from farm to store and ultimately the consumer. The complete history and current location of any individual food item, as well as accompanying information such as certifications, test data and temperature data, are readily available in seconds once uploaded onto the blockchain.

The software-as-a-service (SaaS) solution is working to ensure that trust enables, rather than hinders, the expanding food system. With capabilities for safer food, longer shelf lives, reduced waste, faster traceability, and better access to shared information, IBM Food Trust can empower you to meet the new standard for transparency and trust.

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