When you’re planning a webinar, one of the most important things to do is create a survey for attendees to partake in. This survey will help you gather information about your audience and their needs. In order to create an effective survey, you need to ask the right questions. We will discuss five tips for crafting successful webinar survey questions!
1) Keep Your Questions Short And Concise
The last thing you want is for your attendees to get bored while filling out your webinar survey. Make sure that each question is clear and concise. Avoid asking multiple questions in one survey question.
Before you start crafting your questions, think about what kind of information you need to gather. This will help you determine which questions to ask and get straight to the survey answer choices.
2) Ask Questions That Will Help You Understand Your Audience’s Needs
Ask questions that will help you understand what your audience is looking to get out of the webinar. What topics would they like to see covered? Asking these types of questions will help you tailor your webinar content to your audience’s needs.
3) Avoid Adding Too Many Choices Or Options
If you give your attendees too many choices, they may have a hard time deciding which one to choose. This can lead to confusion and frustration. Instead, try to limit the number of choices or options for each question. For a deeper analysis, open-ended questions are recommended. However, if close-ended (yes or no) questions are required, limit the word count and options available to attendees to avoid the paradox of choice for attendees.
4) Avoid Asking Webinar Survey Questions That Are Too Personal
You want to avoid asking questions that are too personal, such as questions about income or age. Not only is this information not relevant to the webinar, but it can also make your attendees feel uncomfortable. Keep your questions strictly related to the webinar content.
5) Test Your Webinar Survey Before You Send It Out
The best way to do this is to ask a few friends or colleagues to fill out the survey. This will help you catch any errors or unclear questions before it’s too late.
Now that you know how to craft successful webinar survey questions, you can be sure that you are gathering the information you need about your audience. By following these tips, you can create an effective survey that will help you improve your webinars and better serve your audience. Download our free list of survey question examples for your next webinar!