The world is in the midst of a global pandemic that has placed a strain on grocery stories, food manufacturing and meat production. Consumers remain concerned about visiting the grocery store frequently due to the easy spread of COVID-19 from one person to another. Therefore, many consumers have turned to online shopping as a result. To capture a slice of this market, GTFO It’s Vegan launched their own progressive online vegan grocery store.
The plant-based industry has been rapidly growing in the food industry. This is even more true now than ever before because of the closures of meat production facilities due to processing employees testing positive for the virus.
According to data from the Good Food Institute and the Plant Based Foods Association, US retail sales of plant-based foods significantly outpaced overall grocery sales in the past year, surging 11 percent to $4.5 billion. In other words, plant-based eating has become a mainstream movement led by rapid growth in meat and dairy alternative sales.
A husband and wife team, Marc and Tanya Pierce, launched the online retailer GTFO It’s Vegan in the midst of the pandemic on Friday May 15th.
According to Marc, “The name we chose for the company is based on our official company name GreaTFOods It’s Vegan, but it is designed to elicit the exact response you may think. When you try our products, the first thing we want you to think is GTFO It’s Vegan!”
The launch of GTFO It’s Vegan is being hailed as part of the “New Age Vegan” movement by the Pierces. “We want to appeal to all individuals, including those who may not be vegans today but are seeking to eat and live better, without sacrificing the enjoyment of eating a great meal,” said Tanya Pierce, the President of GTFO It’s Vegan.
They want to bring all the vegan food from around the world and deliver it to consumers’ doorsteps. Their goal is to introduce the innovative plant-based products to consumers via this platform and prevent them from being hurt by this pandemic.
Tanya Pierce said that their “mission is to become one of the most important companies in this century to ensure the sustainability of our environment. While we are starting with online retail, we are quickly expanding to become a vegan exclusive distributor and will also soon open retail stores. And vegan groceries are just the start; we will expand into vegan clothing, make-up, and many other categories that currently use animal products.”
They have over 400 products on their platform today and the number is growing daily to ensure a wide range of products. The company currently ships anywhere in the US within 24 to 72 hours.