Even though consumers are still preparing for Halloween, Kellogg’s recently released Eggo Nog ahead of the next holiday season. The cleverly named rum-based cream liqueur was created in partnership with Gatlinburg, Tennessee’s Sugarlands Distilling Co., making it the first of Eggo’s products intended for an adult (21-and-over) audience.
“The holidays are exhausting for parents — from extra family responsibilities to the pressure of making the holidays perfect, parents rarely have any downtime for themselves,” said Joe Beauprez, marketing director for Eggo, in a press release. “We created Eggo Nog to give parents a delicious way to indulge in some well-deserved ‘evening me time.’”
Eggo Nog Appalachian Sippin’ Cream boasts flavor notes of cinnamon and nutmeg. The boozy drink can be enjoyed on its own or paired with Eggo waffles for a luxurious brunch experience. The result of the collaboration between Kellogg’s and Sugarlands Distilling Co. is a 20 percent alcohol by volume (ABV) combination of what consumers love about both Eggos and eggnog.
“We’re very excited to partner with an iconic brand like Eggo to create this fun and festive version of our popular Appalachian Sippin’ Cream,” said Greg Eidam, Sugarlands Master Distiller, in the same press release. “Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavors, making every sip reminiscent of a perfectly toasted Eggo waffle.”
This isn’t the only new release from Eggo in recent weeks. Kellogg’s recently expanded its offerings for vegans, vegetarians and flexitarians by partnering with plant-based meat company MorningStar Farms on two new vegan products. As part of MorningStar’s “Incogmeato” line, the release features Eggo’s first-ever vegan waffles which serve as buns for the vegan sandwich.
The Eggo x MorningStar Farms release comes in the form of the new Plant-Based Hot & Spicy Crispy Chik’n Filet and Chik’n & Eggo Liège Style Waffle Sandwich. Aside from delivering a new way to enjoy meat alternatives for breakfast, the Chik’n & Eggo Liège Style Waffle Sandwich boasts 21 grams of protein per serving.
Eggo first got into vegan chicken and waffles last year when Kellogg’s paired a non-vegan buttermilk waffle with vegan chicken from MorningStar Farms. However, the plant-based chicken and waffles were only available through a giveaway on National Waffle Day, which took place on August 24th. While quantities were limited, it received mostly positive feedback, but some people were disappointed that it was not an entirely plant-based offering.
To create its first vegan waffle, Eggo replaced eggs with a vegan egg made from soy flour and wheat gluten. The company went with a Liège-style waffle — a heartier variety that stands up to a sandwich format — which is sweetened with traditional pearl sugar that gives it extra texture.
The launch of Eggo’s very first vegan waffle comes after Kellogg’s announced a strategic split of its business into three parts: Global Snacking Co., North America Cereal Co., and Plant Co. The latter allows Kellogg’s to focus on developing its plant-based brands.
In the meantime, Eggo Nog will be available at select retailers nationwide throughout the holiday season.