Amazon Pharmacy launched a pair of TV spots last month to showcase the ease of its drug delivery service for consumers.
One of the ads is titled “Mom,” in which a man is seen waiting in a long line at a pharmacy to pick up his mom’s medication because she didn’t listen to him when he told her to send her prescription to Amazon Pharmacy.
The voiceover, reflecting the man’s frustration, says now he’s “stuck” behind a long list of customers, including a guy as “he uses the pharmacy line to purchase half the store, including a ceramic dolphin figurine without a price.”
To save all the waiting, “all mom had to do was use Amazon Pharmacy and her meds would get delivered right to her door,” the son thinks to himself.
The second ad, titled “Take the Pain Out of Healthcare: Back Injury,” shows a man lying on his back on the floor. The injury? Getting up too fast from tying your shoes, which the ad says is not to be confused with a throwing-your-back-out-while-sneezing back injury.
The TV spot says in such situations, you can get help right away, even while lying on the floor, via an Amazon One Medical provider. And if you end up needing medications, Amazon Pharmacy can deliver them right to your door, provided you can get to it!
Amazon Pharmacy was launched in November 2020 as a service that allows customers to purchase prescription medications directly from Amazon. The service is an expansion of Amazon’s acquisition of PillPack in 2018, which provided a foundation for Amazon to enter the pharmaceutical market.
Related: Eli Lilly Partners with Amazon Pharmacy for Home Delivery of Drugs
Through Amazon Pharmacy, customers can manage their prescriptions, including refills and dosage information, through their Amazon account. The service accepts most insurance plans and customers can also choose to pay out-of-pocket.
Medications are delivered directly to customers’ homes, often with the option of free two-day shipping for Prime members. Amazon Prime members can also save up to 80 percent on generic medications and 40 percent on brand-name medications when paying without insurance.
Earlier this year, Eli Lilly partnered with Amazon Pharmacy for the home delivery of some of its drugs, which include GLP-1 obesity drug Zepbound (tirzepatide), migraine drug Emgality (galcanezumab) and a dozen or so of the company’s insulin products.
Prescriptions sent to Eli Lilly’s LillyDirect Pharmacy Solutions will be delivered through third-party dispensers that include online pharmacy Truepill and now Amazon Pharmacy.
Amazon has been making significant moves to beef up its healthcare arm. In 2023, it introduced RxPass, a prescription drug program that offers common drugs for a flat fee of $5.
CVS Pharmacy, Walgreens, Express Scripts (a pharmacy benefit management organization) and GoodRx are some of the other players in the online pharmacy space with home drug delivery programs.
According to Statista, the global online pharmacy market is predicted to hit $82.42 billion this year. Expanding at a compound annual growth rate (CAGR) of 9.63 percent between 2024 and 2029, the projected market volume is expected to reach $130.5 billion by 2029.
If you want your company to be featured on Xtalks.com, please email [email protected].
Join or login to leave a comment
JOIN LOGIN