The EVERY Company and Landish Foods recently announced a new line of ready-to-mix powders under the brand FERMY: Protein Coffee Enhancer and Protein Matcha Latte. These products aim to meet the needs of consumers looking for quick, high-quality protein options in their morning beverages.
FERMY’s new offerings, powered by EVERY’s innovative egg white protein, deliver eight grams of highly digestible protein per serving. The clean flavor profile and added ingredients such as MCT and lion’s mane mushroom make these powders stand out in the market. They address the rising consumer demand for clean, sustainable and easy-to-access protein that also provides brain-boosting benefits.
“So many of us with rushed mornings are not getting enough protein to start the day, especially quality protein,” said Daniel Novak, CEO of Landish Foods, in a press release. “Our new FERMY products provide a superior protein-dense beverage with excellent flavor and texture while also being sustainably produced.”
Related: Is Protein Coffee Healthy and Which Companies Sell it?
Competitors in the Protein Beverage Enhancer Market
Several companies have recognized the potential of protein beverage enhancers and offer similar products. Vital Proteins, for example, offers collagen peptides that can be mixed into coffee, providing a protein boost and other health benefits. Similarly, Primal Kitchen has a collagen fuel powder that can be added to morning beverages for an additional protein kick.
Another notable player is Perfect Keto, which provides protein and MCT oil powders designed for coffee, catering to those on ketogenic diets. These products also emphasize clean ingredients and convenience for consumers with busy lifestyles.
The Growing Market for Protein-Enhanced Beverages
The protein-enhanced beverage market is experiencing significant growth, driven by increasing consumer awareness of health and wellness. According to Statista, the global protein market was valued at over $27.5 billion in 2022. The market is forecast to value around $47.4 billion by 2030, growing at a compound annual growth rate (CAGR) of approximately 7.02 percent.
Key drivers of this growth include a rising demand for functional beverages that provide health benefits beyond basic nutrition. Consumers are increasingly seeking products that support active lifestyles, promote satiety and enhance cognitive function. The inclusion of ingredients like MCT and lion’s mane mushroom in products like FERMY’s Protein Coffee Enhancer and Protein Matcha Latte aligns with these trends.
EVERY’s precision fermentation technology offers a cost-effective and sustainable way to produce high-quality egg proteins, traditionally sourced from hen eggs. This approach allows food manufacturers to enhance a wide range of products with clean-tasting protein, adding nutrition without altering the taste or texture of foods and beverages.
The launch of FERMY’s Protein Coffee Enhancer and Protein Matcha Latte by The EVERY Company and Landish Foods marks a significant step forward in the functional protein beverage market. With the growing consumer focus on health and convenience, these innovative products are well-positioned to meet the needs of busy individuals seeking high-quality protein solutions for their morning routines.
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