Food Packaging – Leveraging Interactive Packaging Technologies to Boost Consumer Engagement

With digitization and smartphone penetration growing rapidly, great opportunities for food brand owners and marketers are popping up. To satisfy these megatrends and create opportunities for food brands to differentiate, our featured speakers will show you how to take back control over your content, your budgets, and your data in the digital age. Constantia Interactive’s latest research reveals that 69% of German consumers would either buy or take a product off of the shelf if it offers interactive packaging features – and this webinar will show you how to leverage this to benefit you.

The boom of digitalization and globalization determined changes in the food packaging industry as well. Traditionally, the packaging of food products only needed to be safe, increase shelf life and inform the consumer about the food products inside of the package. Nowadays, new technologies pave the way for improving consumer engagement and brand communication. The speakers will show you a way to connect your product to the digital world. You will learn about concrete solutions to reach the next level of consumer engagement with your food packaging.

Our speakers will review exciting ways to interact with your brand digitally, building a bridge from every single package to you by adding value for the consumers and providing significant benefits for your brand. Furthermore, it will be discussed how you can enable scalable cloud infrastructure, legal checks and freedom to operate.

In the webinar, you will learn more about the Constantia Interactive technologies like digital watermarking/printing and image recognition, their benefits for you and the background of such technologies. Our speakers will guide you through the possibilities to market the digital tool in the most efficient way while explaining the different features and brand creations. Afterward, the easy-to-use content management system will be demonstrated, where no technical know-how from your side is required. Buzzwords like CustomizableMS and powerBIreports and how you can benefit from them will be illustrated.

So take advantage of our top food packaging industry experts and learn how to turn your product into a content channel, bringing your packaging to life!

Speakers

Thomas Schulz, VP Food & Group Marketing, Constantia Flexibles Group GmbH

Thomas Schulz is responsible for the Group & Food Marketing of Constantia Flexibles globally. He is in charge of all marketing activities on a global level with a focus on key innovations. Amongst these is Constantia Interactive, a digital solution that helps companies to expand the communication tools of brands and bring them to life with augmented reality technology. Before joining Constantia Flexibles, Thomas Schulz worked for several years as Brand Manager for Procter & Gamble across numerous different brands, including Braun, Always and Febreze, as well as on direct-to-consumer multi-brand projects like the Olympic partnership. He completed his studies in marketing and cultural studies at the Leuphana University Lueneburg in Germany and the Universitat Autonoma de Barcelona with an MA. Degree.

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Hubertus Urbanski, Digital Innovation Specialist, Constantia Flexibles Group GmbH

Hubertus Urbanski is responsible for digital innovation at Constantia Flexibles. In this role, he overlooks the development of digital packaging solutions within the company. So-called interactive packaging allows smartphone users to dive into an augmented reality experience triggered by the packaging and provides brand owners new means of communicating with their customers. Mr. Urbanski has previously worked with startups on business development strategies and traveled through Europe as an IT consultant. He received his master’s degree in international business administration from Wirtschaftsuniversität Wien and a bachelor’s degree in information technologies from University of Applied Sciences Campus Wien.

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