From Vanity Metrics to Valuable Insights: Unveil Your Marketing Impact

Life Sciences, Commercialization & HEOR,
  • Monday, December 11, 2023

In this webinar, discover how showcasing brand impact and return on investment (ROI) is essential for market impact, informed decision-making and growth. Marketing teams need to demonstrate brand impact in order to prove ROI and drive continued investment in sales and marketing strategies. However, relying on simple vanity metrics prevents unlocking insights that inform smarter decision-making and providing a comprehensive perspective.

Marketing, media and analytic experts will discuss how the industry is moving towards advanced solutions that provide comprehensive analysis, insights and visualizations. In this webinar, attendees will learn how to access robust analytics to:

  • Measure and optimize promotional strategy and tactics
  • Assess the impact of brand engagements on critical events in the treatment journey
  • Demonstrate marketing effectiveness and ROI to unlock revenue and growth

Join this webinar to delve into advanced solutions for analyzing market and comprehensive brand impacts and discover revenue growth through data-driven marketing decisions.


Bill Evans, Komodo Health

Bill Evans, Chief Brand Officer, Komodo Health

Message Presenter
Natalie Mancuso, Komodo Health

Natalie Mancuso, Market Strategy and Innovation Lead, Digital, Komodo Health

Message Presenter
Richard Greenburg, Komodo Health

Richard Greenburg, Senior Director, Analytics Consulting, Komodo Health

Message Presenter

Who Should Attend?

This webinar will to professionals in the following fields:

  • Strategy
  • Brand Marketing
  • Omnichannel Marketing / Omnichannel Engagement
  • Digital Marketing
  • Consumer Marketing
  • HCP Marketing
  • Commercial analytics
  • Media Planner
  • Business Intelligence
  • Consulting

What You Will Learn

Attendees will gain insights into:

  • Measuring and optimizing promotional strategy and tactics
  • Assessing the impact of brand engagements on critical events in the treatment journey
  • Demonstrating marketing effectiveness and ROI to unlock revenue and growth

Xtalks Partner

Komodo Health

Komodo Health is a technology platform company creating the new standard for real-world data and analytics by pairing the industry’s most complete view of patient encounters with enterprise software and machine learning that connects the dots between individual patient journeys and large-scale health outcomes. Across Life Sciences, payer, provider and developers, we help our customers unearth patient-centric insights at scale — marrying clinical data with advanced algorithms and AI-powered software solutions to inform decision making, close gaps in care, address disease burden and help the enterprise create a more cost-effective, value-driven healthcare system.

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