4 Key Trends for Commercial Success in 2023

Life Sciences, Commercialization & HEOR,
  • Wednesday, January 11, 2023 | 1pm EST (12pm CST / 10am PST)
  • 60 min

Over the past few years, life sciences commercial teams quickly adapted to the impact Covid had on everything from meetings and engagement to launches and patient adherence. Looking forward, how can one apply their learnings to set up teams for commercial success in 2023 and brace for more economic changes?

Join the featured speakers and thought leaders as they discuss the four key focus areas for commercial success:

  • Putting the patient first and providing personalized medicine
  • Diversifying marketing campaigns with race and ethnicity insights
  • Connecting digital campaigns with in-person engagement for the highest impact
  • Sharpening focus with real-time HCP and account targeting



Meghana Sundaresan, Market Strategy and Innovation Lead, Commercial, Komodo Health

Meghana Sundaresan is the Market Strategy and Innovation Lead for Clinical Development at Komodo Health. She joined the Komodo Health team in 2020 after five years in healthcare and life sciences consulting, where she worked with several pharma and biotech organizations to design commercial strategies for launching therapies in the market as well as repositioning existing offerings to optimize growth. At Komodo, she continues to work closely with commercial teams to support critical needs for data and analytics across the organization. She is passionate about helping life sciences organizations unlock advanced data and analytical capabilities through powerful, easy-to-use technologies to maximize insight generation. Meghana holds a degree in chemical engineering from National Institute of Technology, Nagpur, India, and an MBA from UVA – Darden.

Message Presenter

Vivian DeWoskin, VP, Strategy – Head of Life Sciences, Komodo Health

Vivian DeWoskin is the VP, Market Strategy and Innovation, Head of Life Sciences at Komodo Health. Vivian joined the Komodo Health team in 2019 after nearly a decade in life sciences consulting, where she supported biotech and pharmaceutical companies with commercial strategy across the entire product lifecycle. At Komodo, she continues to work closely with commercial teams to support critical needs for data and analytics across the organization. She is passionate about helping life sciences organizations innovate and enhance their capabilities in automated insight-generation solutions. Vivian holds a degree in neuroscience from Princeton University, and an MBA from Berkeley-Haas.

Message Presenter

Who Should Attend?

  • Commercial Operations
  • Commercial Analytics
  • Strategy
  • Marketing
  • Consulting
  • Sales/Field Operations
  • Business Development

What You Will Learn

Attendees will gain insights into:

  • Top areas of focus for commercial success and how to leverage data and technology to support them
  • How to build a more digital and personalized strategy
  • The importance of leveraging race and ethnicity data in commercialization

Xtalks Partner

Komodo Health

Komodo Health is a technology platform company creating the new standard for real-world data and analytics by pairing the industry’s most complete view of patient encounters with enterprise software and machine learning that connects the dots between individual patient journeys and large-scale health outcomes. Across Life Sciences, payer, provider, and developers, we help our customers unearth patient-centric insights at scale — marrying clinical data with advanced algorithms and AI-powered software solutions to inform decision making, close gaps in care, address disease burden, and help the enterprise create a more cost-effective, value-driven healthcare system.

Media Partner

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