Maximizing Recruitment Through EMR Data and Personalized Engagement
One of the core challenges in clinical research is recruiting the right participants. Various outreach methods, including recruitment advertising and physician referrals, are critical but often insufficient in isolation. This is where integrating electronic medical record (EMR) queries comes into play. EMR queries can be a great starting point for identifying suitable participants, and when followed by meaningful engagement, enrollment can be achieved more effectively.
While it is well known that EMR/electronic health record (EHR) data can match patients to clinical trials, data alone does not close the gap. An important piece is the human touch — the conversations that help patients understand how clinical research might benefit them personally or serve the greater good for others living with similar conditions.
In this webinar, the expert speakers discuss patient identification and the steps that follow in the participant journey to ensure researchers are meeting enrollment goals in clinical trials. The panel provides their perspectives on the barriers across clinical research sites and throughout the trial process while discussing how patient EMR data can effectively address these challenges. Additionally, they will explore the various data, technology and services that can create actionable solutions, including the implications of consolidation within the patient EMR space and its significance for pharmaceutical sponsors.
This webinar will be advantageous for those interested in learning more about the potential of EMR/EHR data throughout the clinical research process, who want to hear first-hand insights from leaders throughout the pharmaceutical industry or who wish to gain a better understanding of how we can all work together to solve the historical issues surrounding research engagement and the cutting-edge applications of healthcare data as part of the solution.
Register for this webinar today to discover how integrating EMR data with personalized patient engagement strategies can transform recruitment in clinical trials.
Speakers
(Moderator) Irfan Khan, MD, CEO, Circuit Clinical
Irfan Khan, MD, Founder and CEO of Circuit Clinical®, is a cardiologist who has served as a principal investigator on therapeutic and device clinical trials for over a decade. Delivering on his company’s mission, Dr. Khan is passionate about improving access and inclusion in clinical trials, increasing community engagement, and fostering the patient experience through education and empowerment.
Over the last eight years, he has overseen Circuit Clinical’s growth in clinical research services through traditional, hybrid, and decentralized community-based site models and their MD Prescreen service that optimizes patient referrals.
Message Presenter
Kelly McKee, Head of Innovative Patient Recruitment, Evinova, AstraZeneca
Kelly McKee is the Head of Innovative Recruitment at Evinova, AstraZeneca’s digital healthcare company where she is responsible for leading the department to develop and deploy digital and innovative patient recruitment strategies and tactics. Kelly is a proven clinical trial leader and trailblazer in operationalizing global patient-focused solutions to improve access, awareness and inclusion of patients in clinical trials.
Prior to Evinova, she spent over 20 years in clinical operations, digital technology and patient recruitment at top-tier companies, including Sanofi, Merck, Eli Lilly and Co., Medidata and Vertex Pharmaceuticals. Kelly has been named LifeSci Voice’s Top Industry Leaders (2022), PharmaVoice 100 Most Inspiring Leaders (2020), Centerwatch Top Innovators (2018) and PharmaTimes’ Clinical Researcher of the Year, Clinical Research Team (2012).
Message Presenter
Melisa Mordenti, MPH, Principal Scientist, Clinical Operations, Global Trial Optimization, Global Operations, Merck & Co., Inc
Melisa Mordenti is a Program Director for Global Trial Optimization (GTO) at Merck where she currently oversees the Thoracic Malignancies space, along with Head and Neck cancers. After over 10 years of experience at the site level managing the breast cancer, gynecologic oncology, and hematology-oncology programs at an NCI Designated Cancer Center, Melisa moved to industry 10 years ago with the goal of bringing both the site and patient experiences and to help incorporate those experiences into protocol development.
Melisa spends most of her free time hiking, kayaking, and traveling with her partner Vincent and their dog Blue. As a 4th-year cancer widow, she spends her remaining time aiding patients with cancer and kidney disease through fundraising efforts for local, grassroots organizations.
Message Presenter
Scott Gucciardi, SVP/GM, Connectivity, Insights, and VBC Businesses, NextGen Healthcare
Scott Gucciardi is a dynamic senior executive with over 25 years in the healthcare IT and medical technology industries. He brings proven expertise in strategy, general management, product development and marketing, with a track record of success in driving SaaS and medical device business growth. His leadership skills are evident in his strategic visioning, solution innovation and commercializing of breakthrough technologies.
Message Presenter
Meghna Wolfe, Manager of Business Partner Relations, NextGen Healthcare
Meghna Wolfe has been with NextGen Healthcare for nine years, serving in management roles across the Life Science division. Before joining NextGen, her experiences included life science commercial operations and health informatics. Meghna earned her MBA and MPA from Widener University and her Bachelor of International Business Administration from Penn State University. She is now an adjunct professor at Delaware Technical College for the Allied Health & Sciences Program.
Message Presenter
Kathy Bean, RHIA, CHPS, Vice President of Technology & Clinical Informatics, Circuit Clinical
Kathy Bean brings over 25 years managing several facets of multi-specialty ambulatory care, including health information management, EHR implementation and optimization, quality improvement, HIPAA privacy and security program development and compliance.
She has previously work at various health organizations, including Buffalo Heart Group, Trinity Medical WNY, Catholic Health Buffalo.
Who Should Attend?
This webinar will appeal to Executives, Directors and Managers working in the following fields or within pharmaceutical, biotech and contract research organizations:
- Site engagement/Site selection/Site feasibility
- Clinical projects/Clinical trial management/Clinical outsourcing
- Clinical operations/Clinical trial recruitment and strategy
- Study feasibility/Study optimization/Global clinical operations
- Site Selection Leaders/Site Feasibility Leaders
- Clinical Project Managers/Clinical Trial Managers
- Physicians/Nurses/Medical staff
- Healthcare Administrators
What You Will Learn
Attendees will learn about:
- Barriers Across Clinical Research: How current limitations within research sites and the trial process hinder effective patient recruitment and enrollment efforts
- Transforming Recruitment Through EMR Data: How despite privacy and security concerns, EMR queries can revolutionize how we recruit, engage and enroll participants in clinical trials
- Personalized Education is Crucial: How meaningful conversations and tailored education are key to helping participants understand trial benefits and make informed decisions about enrollment
- Innovative Solutions for Recruitment Challenges: How leveraging new data, technology and services offers practical ways to overcome longstanding issues in clinical research recruitment and engagement
Xtalks Partner
Circuit Clinical
Circuit Clinical, one of the fastest-growing research networks in the USA, is dedicated to empowering patients to choose clinical research as a care option through improved access to clinical trials. Committed to transforming the experience of finding, choosing, and participating in clinical research for physicians and their patients, Circuit provides clinical research services through traditional, hybrid, and decentralized community-based site models and their MD Prescreen service that optimizes patient referrals. Learn more at circuitclinical.com
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