The Next Generation of Plant Proteins: Pulled Oats® Revolution

Food, Food Manufacturing & Supply Chain, Food Ingredients & Innovations, Food Sustainability & Environment,
  • Wednesday, March 11, 2020

The plant-based movement is really happening now, in front of our very eyes, everywhere in the world. We wanted to be part of it and create a protein that was going to be better than anything before; a true “perfect protein” from the Nordics. There was a clear problem with most of the “fake meat” products out there: they are very processed — even unhealthy — often carrying a long ingredient list with strange, alien components, saturated fat and e-codes. In order to change the world, our protein would have to be healthy and nutritionally perfect, sustainable, easy to prepare and —most importantly — mouth-wateringly delicious.

We faced many challenges with formulating tasty, healthy and environmentally-conscious food products, but finally succeeded by creating and patenting Pulled Oats®. It’s produced by mechanically heating and shearing the ingredients without any additives or chemicals in the process.

GG_food image

Oats are a great alternative to, for example, soy. They contain lots of beta glucan fibers, which are good for your digestion and your heart, and oats are rich in iron. Because Pulled Oats® is
not only made of oats, but is a unique tailored composition of oats, faba beans and yellow peas, it is a high-quality protein.

In this webinar, attendees will learn about a novel meat alternative based on the superfood Nordic oats. Topics of discussion will include the various benefits of oats, the process behind developing the Gold&Green flagship product Pulled Oats®, the importance of innovation and design in food manufacturing and applications of this product in different diets.


Maija Itkonen, Co-Founder, Gold&Green Foods

Maija Itkonen is an entrepreneur, innovator, industrial designer and brand lover. In 2015, she co-founded Gold&Green Foods, the company behind the phenomenal success story of the “perfect protein food” platform and its first product, Pulled Oats. Pulled Oats is a new kind of meat alternative based on the Nordic superfood oats, built around the team’s unique scientific knowledge and design thinking under Maija’s leadership.

Message Presenter

Who Should Attend?

This webinar will appeal to senior-level professionals such as directors and managers at emerging or established food and beverage companies. Specific departments include:

  • Business development
  • Product development
  • Marketing and innovation
  • R&D
  • Sourcing

Anyone interested in learning about the plant-based food of the future is welcome to attend.

What You Will Learn

  • Hedging against meat – with plant-based protein
  • What is ‘perfect protein’
  • Why a short ingredient list has become increasingly important
  • What does the future of food look like?

Xtalks Partner

Gold&Green Foods

Gold&Green Foods was founded in 2015 to create innovative, ecological and healthy food products from oats and legumes. The heart of our business is the use of clean, Nordic oats and a completely unique production process.

You Must Login To Register for this Free Webinar

Already have an account? LOGIN HERE. If you don’t have an account you need to create a free account.

Create Account