RXBars have become a focal point in the protein bar sector, primarily driven by a surge in health-conscious consumers. The brand’s popularity reached new heights when Kellogg’s acquired the company for an impressive $600 million in 2017. So, what justifies such a hefty price tag and are RXBars healthy?
In 2013, lifelong friends Peter Rahal and Jared Smith launched RXBars, rapidly becoming a favorite choice for those seeking convenient and clean protein. Their innovative product is recognized for its straightforward packaging mirroring the bars’ clean and simple ingredients, primarily almonds, cashews, eggs and dates, among others.
The bar wrapper prominently displays the ingredients and their quantities, accompanied by the “No B.S.” slogan. This design choice, initiated by the founders, underscores the company’s commitment to avoiding “Bad Stuff,” like artificial sweeteners — crucial for those dedicated to certain health and wellness paths.
Related: Kellogg’s RXBar Sued for False Label Claims
Are RXBars Healthy?
So, when it comes down to the fundamentals, are RXBars healthy? To evaluate this, let’s consider the nutrition facts for the Chocolate Peanut Butter flavor, one of the company’s bestsellers:
- Calories: 210
- Carbs: 22g
- Protein: 12g
- Dietary fiber: 4g
- Total sugars: 13g
- Total fat: 10g
- Saturated fat: 2g
Ingredients: dates, peanuts, egg whites, chocolate, natural flavors, cocoa, sea salt
The health benefits of a protein-rich, high-fiber diet are well-documented. Consuming these nutrients can decrease sugar cravings and due to their slow digestion rate, they help in feeling satiated for longer.
Understanding the Components
A key component of a balanced diet is fiber since it aids in digestion, promotes gut health and can lower cholesterol. Most Americans only consume about ten to 15 grams daily, missing out on these perks. Consuming a high-fiber bar like an RXBar can provide both immediate satiety and long-term health benefits.
The fiber in dates, a primary ingredient in RXBars, moderates sugar absorption, which is beneficial for sustained energy without sugar spikes. It’s important to note that overconsumption can be problematic, especially for those with diabetes or those not maintaining a consistent healthy diet.
When it comes to protein, the primary source of protein in RXBars is egg whites — a complete protein containing all nine essential amino acids, vital for muscle repair and growth.
The fats in RXBARs come from nuts like pecans, cashews, almonds and peanuts, which are rich in beneficial monounsaturated or polyunsaturated fats. In contrast to many protein bars, RXBars use minimal saturated fats, steering clear of unhealthy oils like palm kernel oil.
Averaging around 13 grams of sugar per bar, the sweetness in RXBars primarily comes from dates. These are not only a natural sweetener but also pack nutrients like iron and potassium.
A Protein Bar’s Ideal Nutritional Profile
Not all protein bars are created equal in terms of their nutritional profile and ingredients. According to nutrition experts Toby Amidor, MS, RD, Rachel Fine, MS, RD, Angie Asche, MS, RD and Hillary Cecere, MS, RDN, the essential attributes for genuinely healthy protein bars include:
- A balanced combination of healthy fats, protein and fiber for satiation;
- Caloric content ranging between 200 to 400 calories;
- Up to 20 grams of protein per portion;
- Incorporation of whole foods like fruits, nuts and whole grains; and
- Use of premium protein sources such as whey protein isolate, brown rice protein, pea protein and eggs.
So, are RXBars healthy? By these standards, RXBars, with their straightforward ingredient list, would qualify as healthy protein bars. And while they undoubtedly have nutritious components, like all foods, moderation is key.
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