Beyond Meat Announces National Retail Launch of Beyond Breakfast Sausage

Beyond Meat, Inc., a major player in the meat alternative market, announced that it will be selling its Beyond Breakfast Sausage patties in stores nationwide. Set to hit retail shelves by the end of March, the sausage patties will be joining the full lineup of Beyond products in grocery stores across the US.

The frozen product will be available in two varieties, classic and spicy, and can be prepared for breakfast in five minutes. It contains 11 grams of protein per serving and boasts half the fat, a third fewer calories and 35 percent less saturated fat and sodium than conventional pork sausages. Additionally, the sausage patties have no cholesterol, nitrates, antibiotics or hormones, and are made without soy or gluten.

Related: Pollo Tropical Features Beyond Meat in New Vegan Menu Items

While the plant-based sausages will make their retail debut by the end of the month, they’ve already been available to consumers at select restaurants. Tim Hortons, Dunkin’ and Starbucks Canada began offering Beyond Sausage menu items in 2019. Despite Tim Hortons removing their Beyond Sausage breakfast sandwich from its menu earlier in 2020, the product gained enough attention to go to retail.

Beyond Meat took a similar route as Impossible Foods by first testing the sausage patties in foodservice, gaining feedback and determining the feasibility and timing of a retail rollout. The company seems to be following the same model with its plant-based chicken, which has had great success in trials at KFC restaurants.

Beyond Meat’s sales through its retail channels increased from $12.3 million in 2016 to $50.8 million in 2018, marking a growth of 313 percent in two years. The company’s retail business is expected to contribute $228 million to this year’s revenues, making up about half of its $453 million projected revenue for 2020.

The Beyond Breakfast Sausage will be stocked in select retailers, including ACME, Albertsons, Key Foods, Kings, Pavilions, Raley’s, ShopRite, Vons, Wegmans and Whole Foods Market in the premium meats section of the frozen aisle.