Few vegan burgers have achieved the mainstream success that Beyond Meat has managed to accumulate since the brand’s first introduction to Canadian consumers in A&W locations last year.
Now the company is making the jump from drive-throughs to grocery store shelves, and just in time for grilling season. Beyond Meat announced Tuesday that its’ vegan burger will be available at several large Canadian grocers beginning in May.
In a matter of weeks, shoppers will be able to purchase the plant-based burgers at Co-op Food Stores, IGA, Loblaws, Fresh Street Market, Longos, Metro, Save On Foods, Sobeys, and Whole Foods Market.
“On the heels of our successful launch with A&W that introduced Canadians to the delicious taste of The Beyond Burger, retail is the natural next step for our brand,” said Beyond Meat Founder and CEO Ethan Brown, in a press release.
Canada, the wait is almost over. The #BeyondBurger is coming to the meat case!
— Beyond Meat (@BeyondMeat) April 23, 2019
The Beyond Burger is touted as being the first plant-based patty designed to look, cook and taste like beef, but is made entirely from plants and free from soy, gluten and GMOs.
“We couldn’t be more excited that just in time for the summer BBQ season, Canadians can now enjoy our burgers at home with friends and family, while receiving the added health and environmental benefits of plant-based meat,” continued Brown.
Demonstrating that the appetite for plant-based protein is real, and not just limited to vegans or vegetarians. This belief is also bolstered by recent changes to Canada’s new 2019 Food Guide, which promotes a plant-based diet.
“We are about accessibility and meeting people where they’re at in their journey– whether you’re a hardcore carnivore or a strict vegan, you should be able to have our burgers, enjoy what you’re eating and feel great afterward,” continued Brown.
Whole Foods became the first grocer in the United States to carry Beyond Meat products back in 2013. Three years later the Beyond Meat burger was introduced and became the first plant-based burger to be featured in the meat section of grocery stores.
That trend will continue in Canada, as the brand tells shoppers that the Beyond Burger will be available in the meat case by the end of May, with prices ranging from $7.49 to $7.99.