Dwayne Wade, NBA legend, and Budweiser have teamed up to create Budweiser Zero, the brand’s first alcohol free beer. The beverage has zero sugar and just 50 calories while having the same refreshing, full-flavored taste that Budweiser is known for.
The non-alcoholic beer category is a growing and evolving market that has started to spread rapidly. Budweiser, a long running American beer company, has decided to join this market alongside Heineken, Carlsberg, Molson Coors, Coca-Cola and more.
“Over the past year, we have seen hundreds of new beverage options come to market, with non-alcoholic and alcohol free beverages quickly rising in popularity,” said Monica Rustgi, VP of marketing for Budweiser. “Budweiser has an incredible opportunity to propel this movement into mainstream culture by offering a product that doesn’t compromise on the quality and taste people have come to know and love from Budweiser, a brand they trust.”
When you trying to be healthy but don't wanna compromise flavor… I helped co-found #BudweiserZero because I love that it has 0% alcohol and keeps you 100% on your game. This one’s on me…..@budweiserusa pic.twitter.com/wsHvcvAPVO
— DWade (@DwyaneWade) July 29, 2020
Dwyane Wade is a founding partner of Budweiser Zero. He helped create the Budweiser Zero product and leveraged his ties to the sports world to create the image. He said he wants to enjoy the taste of Budweiser without the after-effects of alcohol — especially during training sessions — creating Budweiser Zero with the athlete in mind.
In addition to eliminating the alcohol effects, Budweiser Zero also allows those wanting to maintain a balanced lifestyle to enjoy the low caloric drink.
“Budweiser has been a great partner of mine over the past two years and this was a natural next step,” said Wade. “I’m really excited to join Budweiser in bringing their first alcohol free beer to life. With sports making a return, this is timely as Bud Zero is a game changer by letting athletes enjoy the taste of a refreshing beer without impacting their mental and physical game.”
According to the statement, Budweiser wants to encourage responsible drinking through their program Drink Wiser and are committed to creating a disciplined drinking behaviour.
According to Statista, the global market for non-alcoholic beer is expected to grow at a CAGR of 7.5 percent over the next few years. By 2024 the industry is expected to grow to a value of $25 billion, rising from $13.5 billion in 2013.
The beer is now sold in a 12-pack of 12 oz cans and in 16o z single cans. They will also have a six pack of 12 oz cans available in stores December 2020.