Nestlé Pure Life introduced a new line of flavoured purified water for kids. The water has a light taste, and has zero sugar, calories or sweeteners. It is also packed with sustainable paper straws to accompany the box of water.
The collection of beverages is a new, refreshing and flavored way to hydrate that is made with water with a touch of natural fruit flavors and electrolytes for taste. The water can be enjoyed by adults but is more specifically geared towards children. The design of the packaging caters to a younger consumer market; it includes colours and cartoon shaped fruits to attract children to drink the water.
“As a mother of four, I know that teaching kids to love drinking water can be a challenge, and many children gravitate towards high calorie, sugar-sweetened beverages,” said Yumi Clevenger-Lee, executive vice president and chief marketing officer of Nestlé Waters North America. “Parents not only want their kids to be healthy, but they also want them to be happy, which is why we’re excited to introduce a new flavored water designed specifically for kids that makes drinking water fun and more enjoyable.”
The fruity water comes in three flavors: apple, watermelon and a tropical twist. The company says this is an exciting and flavorful way of keeping children hydrated.
According to the Centre for Disease Control and Prevention, teaching children not to consume sugar but also drink water is a crucial part in fighting obesity. Obesity affects 13.7 million children in the United States between the age of two and 19.
The kid friendly water is designed to make water fun and easy to use on-the-go. They can be packed for classrooms, field trips, road trips and more.
“As part of our commitment to help Americans lead healthier lives, we are always listening to consumers and developing products to meet their needs for health and convenience,” said Clevenger-Lee. “One specific need parents shared with us was for a healthy drink that would fit in kids’ lunchboxes, which is why we are launching Nestlé Pure Life Fruity Water in a Tetra Pak.”
Nestlé have set a net-zero climate goal for 2050 where they plan on procuring 100 percent renewable electricity and have more food and drink products that have improved environmental footprints. This will allow them to reach their 2050 net-zero emissions goal.
The newly available Nestlé water comes with a straw that is made of paper. This product change plays a part in Nestlé’s mission of reaching their 2050 emissions goal. The announcement was made in 2019 when they signed a “Business Ambition for 1.5°C” pledge. This is a campaign that calls for businesses to do their part in limiting global temperature rises to 1.5°C in response to the global climate crisis and in accordance with the UN Climate Action Summit. They will review their progress annually to ensure the company stays on track to accomplish their goals.
Magdi Batato, executive vice president, head of operations at Nestlé said in a statement, “to align our goals to the 1.5°C pathway, we are transforming our operations. This will lead to a major shift in the way our ingredients are produced and sourced. We will need our suppliers to embark on this journey with us. The task is huge but we are determined to make it happen.”