General Mills’ Honey Nut Cheerios are transforming some of their iconic O-shaped cereal into a heart shape to help spread awareness on American’s heart health.
The hear- shape cereal will be mixed in with original cheerios and is part of the company’s ongoing marketing strategy to promote themselves as a whole-grain product that’s nutritious for the heart.
According to the American Heart Association, more than 103 million US adults suffer from high blood pressure, which can significantly increase the chances of a heart attack. In addition, more than a third of adults suffer from high blood pressure worldwide.
“Honey Nut Cheerios is on a mission to inspire happy hearts,” said Liz Mascolo, vice president, marketing for Cheerios. “We want to remind people that living a heart-healthy lifestyle can be joyful, easy and delicious, and Honey Nut Cheerios can help to fuel that journey. We hope the new heart shapes not only put a smile on people’s faces but inspire them to find new, fun ways to take care of their hearts.”
The new box design will emphasize how cheerios are made from whole grains and oats, which are soluble fibers that can lower cholesterol.
According to the Today Show, Honey Nut Cherrios is still the top-selling cereal in the US, and with more than 100 million Americans suffering from heart disease, it’s clear the company is targeting baby boomers who are also the brand’s main consumer.
Although cereal isn’t nearly as popular among the younger demographic as it is for their predecessors, millennials are known to be extremely health-conscious, and Cheerio’s heart health campaign could possibly leverage sales in this age category as well.
The limited-edition heart shape cereal is currently in select stores across the US but will be sold nationwide this January. The social campaign will also be accompanied with other messages encouraging Americans to adopt an active and fit lifestyle, just in time for National Heart Health Month in February.