JBS, the world’s largest meat company, experienced a sophisticated cyberattack, compromising normal operations in the US, Canada and Australia. In this episode of the Xtalks Food Podcast, Sydney discusses the JBS ransomware attack and how no company, large or small, is fully protected from this type of attack. The team gives their thoughts on the attack and emphasizes the need for more cybersecurity in the food industry.
Also in this episode, Mira introduces the team to RXBAR’s first plant-based protein bar. RXBAR has replaced egg whites as its main source of protein with a blend of pea and almond proteins in the new bars, offering Chocolate Chip and Peanut Butter flavors. The team discusses the niche, but popular plant-based protein bar market and why RXBAR is entering this segment at the right time.
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