Position Summary

The Junior Marketing Associate is responsible for supporting the planning and execution of marketing initiatives at Medivant Healthcare across events, digital platforms, and brand campaigns. This role plays a key part in enhancing brand visibility, coordinating campaigns, and ensuring seamless execution of marketing activities.

The ideal candidate is detail-oriented, proactive, and thrives in a fast-paced environment. This position requires strong organizational skills, cross-functional coordination, and the ability to manage multiple marketing activities effectively.

Key Responsibilities

• Coordinate and execute marketing events, including trade shows, internal activations, and promotional campaigns.
• Manage event logistics, vendor coordination, and on-ground execution to ensure successful delivery.
• Track post-event deliverables such as collateral usage, lead generation, and feedback analysis.
• Support rollout of marketing campaigns across digital, social media, email, and event channels.
• Assist in implementing brand strategies to improve visibility and market positioning.
• Ensure consistency in brand messaging and visual identity across all marketing touchpoints.
• Support development, review, and updates of marketing collateral, including presentations, brochures, and digital assets.
• Maintain and regularly update digital catalogs with the latest product and brand information.
• Coordinate with internal stakeholders and external agencies for content creation and campaign execution.
• Prepare and maintain marketing performance dashboards using tools such as Google Analytics and social media insights.
• Track and analyze engagement metrics and provide recommendations to improve reach, engagement, and conversions.
• Assist in tracking marketing budgets, monitoring expenses, and ensuring cost-effective execution of campaigns.
• Support continuous improvement initiatives to enhance marketing effectiveness and efficiency.

Qualifications

Required:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience in marketing or a related role.
• Strong organizational, coordination, and project management skills.
• Familiarity with digital marketing tools such as Google Analytics, social media platforms, and CMS tools.
• Excellent communication skills and strong attention to detail.
• Ability to manage multiple tasks, prioritize effectively, and meet deadlines.

Preferred:

• Experience in healthcare or pharmaceutical marketing.
• Exposure to brand management, event marketing, or digital campaign execution.
• Experience working with external vendors or marketing agencies.

Key Competencies

• Marketing Campaign Execution
• Event Coordination & Management
• Brand Management & Consistency
• Digital Marketing & Analytics
• Content Coordination
• Data Analysis & Reporting
• Budget Tracking & Cost Control
• Cross-Functional Collaboration
• Attention to Detail
• Time Management & Multitasking