Description

Preferred location is US North East but open to other US East locations

The Senior Growth Marketing Manager owns and continuously evolves 4G Clinical's growth marketing engine across paid, organic, inbound, lifecycle, and conversion-focused channels. This role drives measurable pipeline creation, campaign performance, audience engagement, and funnel progression, ensuring marketing activity is structured, targeted, and connected to commercial outcomes. The position is accountable for strengthening the business's demand generation infrastructure, including paid media, SEO-informed content strategy, LLMO readiness, landing page performance, nurture journeys, intent-based targeting, and website conversion optimisation.

Key Responsibilities:

Growth Marketing and Demand Generation

• Own growth marketing strategy and execution across paid, organic, inbound, and lifecycle channels.
• Drive qualified lead generation through campaign-led content, landing pages, conversion pathways, and targeted offers.
• Manage demand generation campaigns across paid search, retargeting, sponsored content, webinars, and collaborate to inform ABM initiatives.
• Develop intent-based targeting strategies to improve engagement with high-value prospects.
• Support organic growth through SEO-informed planning, content optimisation, and LLMO readiness.

Website and Conversion Optimisation

• Use the website as a key growth marketing channel, ensuring campaign traffic is directed to clear, relevant conversion paths.
• Optimise landing pages, calls-to-action, and campaign journeys to improve engagement and lead conversion.
• Identify website improvement opportunities based on campaign needs, data, and user behaviour, working with the appropriate internal owners to implement updates.

Inbound Marketing and Nurture

• Own marketing automation and lead nurturing programmes across email, content, and digital channels.
• Build structured journeys that move prospects from initial engagement through to sales readiness.
• Partner with other CRM Manager areas to ensure workflows, segmentation, attribution, and reporting are correctly configured.

Campaign Execution and Asset Activation

• Lead campaign planning and execution, ensuring messaging, assets, landing pages, and follow-up activity are aligned.
• Activate content and collateral across the right channels, audiences, and stages of the buyer journey.
• Partner with Product Marketing, design, and external vendors to ensure assets are clear, consistent, and conversion-focused.

Requirements

• 6+ years of B2B marketing experience, with a focus on growth, demand generation, or performance marketing.
• Experience in clinical trials, life sciences, or healthcare technology required.
• Proven ownership of paid and organic digital growth programmes.
• Strong HubSpot or marketing automation experience.
• Demonstrated ability to improve funnel performance, conversion, and pipeline contribution.
• Experience with Google Ads, LinkedIn, retargeting, ABM, and intent-based targeting.
• Working knowledge of SEO, content optimisation, and LLMO principles.
• Strong analytical capability, with the ability to turn data into action.
• Near-native English proficiency, with strong written and verbal communication skills.
• Structured, collaborative, and able to manage multiple workstreams with discipline.