For the first time in five years, Pepsi has introduced a new permanent Pepsi flavor, Pepsi Mango. In addition to the mango flavor, the cola has citrus and rich caramel flavor accompanied by Pepsi’s signature ice-cold fizz. Launched on March 22, the new mango Pepsi will be available in Regular and Zero Sugar varieties and distributed in 12-ounce 12 packs and 20-ounce bottles, nationwide.
Pepsi’s national television commercial will also run digitally and feature Jason Derulo’s top 40 hit song “Take You Dancing.”
“Our consumers are always looking for new and exciting flavors, so we couldn’t be more excited to introduce them to Pepsi Mango. Our team has created a surprisingly perfect match with Pepsi Mango, combining the delicious taste of Pepsi cola with the flavor of a sweet, juicy mango,” said Todd Kaplan, vice president of marketing at Pepsi, in a press release. “Mango is one of the most popular fruits in the world, and it serves as the perfect complement to Pepsi, creating an irresistible combination that our fans can enjoy everywhere throughout the year.”
To support the launch of the beverage, the company is launching a new campaign dedicated to creating matches between people using minimal in-person interactions. They believe that since they have made perfect pairings in unlikely places, such as taking sips from their new mango flavored Pepsi combination, they would be able to do the same with people online. Due to the restrictions caused by COVID-19, limited social interactions has made it challenging to meet the perfect match.
In April, Pepsi will turn its social media platforms into real dating advertorials for young and single individuals. The Pepsi series is inspired by the 80s video dating fad, it introduces single people to the world in a fun introductory way and allows other people online to shoot their shot using the contact information provided on their social media channels. Additionally, the series will star some reality show celebrities which will unveil in the coming weeks. ViacomCBS and Velocity advice fans to stay tuned as they introduce the match-themed series.
The company’s new drink will “create avenues to ‘ship as many pairs as possible, all to help singles find their perfect match, like Pepsi and mango.”