Peer Circle Chairperson Heather McDonald, PhD, Vice President of Market Access and Pricing, AstraZeneca Canada
Having spent over 20 years in the pharmaceutical industry, Heather’s experience spans various markets, therapeutic areas, and payer archetypes.
She is currently the Vice President of Market Access and Pricing for AstraZeneca Canada. Working in an HTA-driven market such as Canada, Heather’s team must be at the forefront of health economics, access strategy, pricing, payer negotiations, and payer relations to optimize patient access to AstraZeneca's products country-wide.
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Heather’s academic training includes pharmacology, epidemiology, statistics, and research methodology, culminating in a PhD in Health Economics and Policy from McMaster University. Heather has published in a variety peer-reviewed journals and currently resides in Toronto, Canada.
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Cultivate Your Own High-Level Community
In today’s rapidly evolving healthcare landscape, it is essential to stay at the forefront of advancements and collaborate with peers facing similar challenges. This Health Economics and Outcomes Research (HEOR) Peer Circle offers a unique opportunity to connect with like-minded experts and innovators in the industry, fostering insightful dialogue and knowledge exchange. As a member of this exclusive group, you will gain access to cutting-edge information, practical insights, and best practices in health economics and outcomes research, helping you navigate complex decisions and overcome industry-specific challenges.
Say goodbye to vendor-driven environments and events with preset agendas; the HEOR Peer Circle is curated by you, for you. By joining this collaborative community, you will have the chance to participate in virtual meetings and discussions with top leaders in the field. Together, we aim to advance healthcare through collective insights, driving progress in health economics and outcomes research for the benefit of patients, healthcare providers, and decision-makers.
Join the HEOR Peer Circle now to stay informed, connected, and empowered in your journey to contribute meaningfully to the healthcare industry. Together, we can shape the future of health economics and outcomes research, creating a positive impact on healthcare access, affordability, and patient outcomes.
How You Will Benefit
Save Time and Resources
The HEOR Peer Circle provides an opportunity for healthcare professionals to access the latest research, data, and industry trends in health economics and outcomes research. By tapping into this collective knowledge base, attendees can save time and resources that would otherwise be spent on extensive individual research or travel and time at industry in-person conferences.
Gain Deep Insight and Develop Cutting-Edge Strategies
Engaging in knowledge-sharing sessions, Peer Circle discussions allow members to gain deep insights from fellow experts from a diverse range of sponsor companies in the field of HEOR. This exposure to diverse perspectives empowers them to develop cutting-edge strategies and evidence-based approaches to optimize healthcare decision-making.
Build Meaningful Industry Connections
Because the Peer Circle is a purpose-built small network of HEOR professionals that meet regularly, members have an opportunity to build more meaningful connections, foster deeper collaboration, and opens doors to professional growth and advancement that is not typical of any other environment within the pharmaceutical and biotechnology industry.
What You Will Get
- Six virtual meetings over a period of 12 months that are led by the peer circle chairperson
- A private and secure communication channel to connect informally at anytime via chat, audio or video with your peer circle members
- An industry bulletin featuring news and developments related to HEOR
- Up to 9 Continuing Education (CE) credits, per year, based your participation in the Peer Circle.
Who Should Attend?
Our HEOR Peer Circle welcomes senior-level professionals and experts within the pharmaceutical and biotechnology industry. This dynamic and inclusive opportunity provides a collaborative space for attendees to share cutting-edge insights, engage in knowledge exchange, network with like-minded peers, and contribute to evidence-based decision-making. The HEOR Peer Circle offers a unique opportunity to harness the power of real-world evidence and make a tangible impact on the future of healthcare.
Join us today to take advantage of this opportunity to connect, learn, and grow in your career. If you have any questions, please connect with us here.
Tentative Meeting Agenda
- Industry partnerships and alliances
- Commercial medical integration and how that has evolved
- Economic evaluations for advanced therapies: payer expectations vs. clinical trial realities
- The role of surrogate endpoints in HTA evaluations
- Exploring the use of AI and big data to enhance access and efficiency
- Use of real-world evidence for regulatory purposes
- Understanding regulatory and HTA approaches
- Vertical integration in the US system
- Health equity and its impact on market access and HEOR
Next Meeting
- Nov 4 11:00 am - 12:00 pm ET
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