Steakholder Foods' 3D Printed Shrimp + Monster Energy's New Nasty Beast Hard Tea

Steakholder Foods marks a pivotal moment in the seafood industry with its latest innovation: 3D printed fish in the form of plant-based shrimp. In this episode of the Xtalks Food Podcast, Sydney talks about this breakthrough, which is set to transform the $60 billion shrimp market. Steakholder Foods has leveraged its unique DropJet printer, a marvel in 3D printing technology, specifically designed for creating fish and seafood products. The plant-based shrimp are produced using a specialized, shrimp-flavored ink, created by the company’s expert food technology team. This innovation accurately emulates the taste and texture of traditional shrimp, offering an unmatched culinary experience. The team wonders whether the unique texture and taste of shrimp can be accurately emulated in the form of a plant-based, 3D printed product.

Also in this episode, Sydney talks about Monster Beverage’s latest foray into the alcoholic beverage space with its latest offering, Nasty Beast Hard Tea. This new drink boasts a six percent alcohol content and comes in four flavors: Original, Tea + Lemonade, Peach and Green Tea. Its launch follows the 2022 debut of Beast Unleashed, marking Monster’s bold expansion into the realm of alcoholic beverages. The new offering brings a novel combination of tea and alcohol to the market, minus the caffeine traditionally found in Monster’s energy drinks. Monster’s entry into this market prompts questions about the strategies of its competitors. Luckily for Monster, neither Red Bull nor Rockstar have significantly ventured into the alcohol market. The team wonders whether consumers associate Monster too strongly with energy drinks rather than alcoholic beverages.