Xtalks Marketing Insights
The 2026 ASPECT Model Marketing Stress-Test Matrix
Evaluate the strength of your current life science marketing strategy by rating each statement below. Your score will calculate automatically as you go, revealing where your strategy is performing well and where there may be room to improve.
For each of the 12 statements, select the score that best reflects your organization today.
1 — Strongly disagree (critical vulnerability)
2 — Disagree (needs improvement)
3 — Neutral (basic capability)
4 — Agree (solid execution)
5 — Strongly agree (best-in-class)
Thank you for completing the Xtalks ASPECT Audit questionnaire!
Below, you will find a breakdown analysis of your score along with tailored recommendations to strengthen your strategy. An Xtalks marketing consultant may reach out via email within the next 48 hours to discuss your results in detail.
Don’t forget to click the button below to save your result report as a PDF on your local computer so you can easily share it with your consultant for a more productive discussion.
Summary & Recommended Actions
Your primary focus areas are detailed below. Addressing these critical gaps first ensures your content strategy aligns directly with how technical evaluation committees research, vet and shortlist solutions.
More Strategic Marketing Insights
Go beyond your audit score to optimize your broader digital ecosystem. Explore these expert insights from Xtalks on high-impact areas shaping life sciences marketing strategy today:
