The well known national grocery chain Trader Joe’s has launched its very first podcast. The podcast Inside Trader Joe’s was launched on May 1, 2018 and is a five-part series that gives listeners an inside look into what makes Trader Joe’s work.
The podcast will cover topics such as, the way the retailer does business, what consumers can expect in the future and how Trader Joe’s is different from other grocers. The company’s CEO, Executive Vice president of Marketing, President and COO, and Store Captains will all be featured on the five-part series.
“Inside Trader Joe’s has allowed us the air – literally – to delve a little deeper into our story and to answer the question our customers have asked of us, in our own fun and interesting way. It’s a good start to a conversation we hope to continue,” Trader Joe’s spokesperson Kenya Friend-Daniel said.
Though the podcast will be covering frequently asked questions from consumers, it will also include never heard before stories. Some of those will include what saved the grocer from shutting down and how a customer helped Trader Joe’s change the way they sell their bananas.
Trader Joe’s originally opened in 1967 – needless to say, marketing has changed since then. Inside Trader Joe’s not only informs the customers on how the retailer functions but also helps advertise for the company. With the use of media and technology, they are able to dive deeper into details and make themselves stand out from other grocers.
However, they are not the only brand that has used technology to advertise. Eighty-eight percent of companies are using social media marketing. When it comes to grocers, it is said about 11.7 percent of food retail advertising budgets go to social media, mobile marketing and websites. Fifty-five percent of food retailers are managing social media in-house and 37 percent have an outsourced and in-house social media management team.
Some benefits of using media and technology listed by food retailers include, great exposure for the company and generating new traffic through contests. However, only 28.6 percent of food retailers reported using social media to communicate product recalls to customers. That’s what will make Trader Joe’s stand out – they will communicate much more information to their customers.
According to a study by Sprout Social, consumers want to purchase brands who respond to their customers on social media. It was found that 78 percent of consumers want brands to be helpful on social media and 86 percent want them to be honest. Transparency and inclusiveness is the key to developing a good relationship with consumers. Launching Inside Trader Joe’s might just be the best way to attract people to actually come inside Trader Joe’s stores.