After 17 years as a plant-based brand, Coconut Bliss has added a dairy-based ice cream to its product lineup. In this episode of the Xtalks Food Podcast, Sydney talks about Coconut Bliss’ decision to rebrand as Cosmic Bliss and introduce sustainable dairy with its organic, grass-fed, clean-label dairy ice cream line. After realizing that 97 percent of ice cream sold in the US is dairy-based, Cosmic Bliss wanted to reach that sector of consumers. At a time when most brands are creating plant-based versions of their existing product lines, Cosmic Bliss decided to go the opposite route by offering a dairy line that claims to be better than all others. The team discusses whether the backlash from former customers is justified and wonders whether the move was more about profits than progress.
Also, in this episode, Sydney discusses A&W Canada’s move to pilot the Zero Cup, a fully recyclable and compostable coffee cup designed by UK-based company Butterfly Cup. The environmentally-friendly cup is made entirely of paper and requires no lid, straw or plastic liner. A&W Canada claims to be the first quick service restaurant (QSR) in North America to pilot the Butterfly Cup. Sydney also points out that out of the roughly 14 billion cups of coffee enjoyed by Canadians each year, an estimated five billion are consumed in single-use cups that end up in landfills. The team wonders why a fast-food chain that specializes in burgers is the first QSR to trial the cup and are critical of coffee giants like Starbucks and Tim Hortons for stalling on plans to implement recyclable and/or compostable cups.
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