Artificial Intelligence in Medical Affairs — Aligning Field Engagement with Strategy

Life Sciences, Healthcare, Digital Health,
  • Thursday, August 25, 2022

Medical affairs teams in pharma companies play a vital role in communicating accurate information to healthcare providers and managing relationships with key thought leaders and stakeholders.

Medical affairs is often seen as a branch of the two other strategic pillars of pharma — R&D and Commercial — but in many ways, is the center for the generation and communication of accurate medical and scientific information. This branch connects internal and external stakeholders. It is the bridge between healthcare providers, patients and internal scientific and commercial partners.

Medical affairs teams are now faced with the reality that data is abundant, and information is traveling faster than ever. In addition, different data formats are needed to build strategy, create new publications and grow awareness of patient conditions.

With the help of technologies like artificial intelligence (AI), medical affairs is seeing a transformation of disparate data into actionable insights.

Join our webinar to learn more about the application of AI in medical affairs.


Suhas Gudihal, Anju Software

Suhas Gudihal, Innovation Consultant & Former Co-founder, Anju Software

Suhas is a Former Co-Founder of Anju Software. As Innovation Consultant, Suhas drives product strategy and direction as well as oversees Anju’s technology architecture and product development.

Over his career, Suhas has created and managed product engineering labs in a distributed environment. He has successfully built and scaled up engineering teams from start-ups to large enterprises. He has successfully integrated over 20 acquired companies.

Prior to co-founding Anju, Suhas served in CTO, senior technology and software product and services development roles for companies that included AFS Technologies, CGI and Bosch — this helped drive more than $160 million in software services revenue and over $300 million in shareholder value.

Suhas has a BS in EE, MS in computer systems and an MBA with specializations in high technology and innovation. Suhas is also a Certified Management Accountant of the IMA, and a Fellow of Management Accountant Institute of India.

Message Presenter

Who Should Attend?

  • Medical Affairs Managers who manage data from key opinion leaders (KOLs) and healthcare professionals (HCPs)
  • Medical Science Liaisons who want to learn how to leverage artificial intelligence to identify thought leaders and predict the strength of their ties within the overall HCP community

What You Will Learn

Attendees will learn how artificial intelligence-assisted insights are helping medical affairs to measure outcomes, improve decision-making and reveal previously hidden impact insights.

Xtalks Partner


Anju provides adaptive technologies for clinical trials, medical affairs, and data with world-class customer support. Leveraging AI and data driven analytics, our leading suite of solutions with data and application integration capabilities serves the worldwide pharmaceutical, biotech and contract research Life Sciences markets.

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