Critical Strategies for Sponsors and CROs in 2024: Measuring Site Enablement Maturity

Life Sciences, Clinical Trials,
  • Wednesday, January 17, 2024

Discover an informative webinar delving into site enablement strategies for ensuring clinical research success. It has become crucial for clinical research sponsors and contract research organizations (CROs) to understand and implement a site enablement strategy in an era where clinical research sites are in high demand. This webinar isn’t just a learning opportunity; it’s a crucial strategy session for those looking to succeed in the next era of connected research.

The featured speakers will explore five key areas of site enablement that are crucial for building relationships with sites, ensuring adequate participation in studies and ensuring the success of research. The webinar will provide practical, actionable strategies that can make the difference between leading and lagging in the industry.

The seasoned experts will also share real-world success stories. Site enablement narratives will demonstrate how effective strategies can streamline operations, mitigate risks and enhance site capacity. In the coming year, missing these insights could mean bypassing crucial tactics that will make or break success.

Specifically, the Site Enablement Maturity Assessment will be discussed. Besides being informative, this tool is essential for evaluating current strategies and identifying areas for improvement. Each attendee will receive a free copy, providing a unique opportunity to benchmark organizations.

This webinar showcases a team experienced in optimizing operational workflows across 18,000 global sites. They’ve also offered support to various sponsors in developing site enablement strategies, providing valuable insights and expertise.

As we step into 2024, the strategies adopted today play a vital role in organizational success.

Join this webinar to learn insights into clinical site enablement and tools to navigate the landscape of clinical research.


Blake Adams, Florence Healthcare

Blake Adams, SVP Growth, Florence Healthcare

Blake Adams has been a key leader in driving the digital transformation of clinical research with nearly a decade of experience at Florence Healthcare designing and delivering the industry’s top-rated site enablement platform trusted by 18,000 sites in 55 countries.

Message Presenter
Keith Wright, Director of Industry Strategy, Florence Healthcare

Keith Wright, Director of Industry Strategy, Florence Healthcare

Keith Wright helps dozens of clinical research sponsors and CROs optimize their site enablement strategies through people, processes and technology. Keith has spent his career working in sites and sponsors, and now lends his expertise to other organizations looking to digitize their operations with study sites.

Message Presenter

Who Should Attend?

This webinar will appeal to Clinical Operations Leaders from pharma, CROs and sites.

What You Will Learn

Attendees will gain insights into:

  • Understanding the critical role of site enablement in building strong, productive relationships with study sites, essential for successful clinical trials
  • Learning the five key areas of investment in site enablement that enhance site cooperation, streamline operations and ensure study timelines are met
  • Real-world success stories, offering practical insights into the effective implementation of site enablement strategies
  • Exclusive access to the Site Enablement Maturity Assessment tool, allowing participants to evaluate and improve their organization’s approach against industry benchmarks

Xtalks Partner


Florence simplifies clinical operations workflows. At the foundation is the Florence eBinders platform, which is installed as the Electronic Investigator Site File for over 10,000 study sites across 44 countries. With the Florence eHub solution, integrated into this global eISF platform, sponsors and CROs can access their study sites remotely for start-up, monitoring, and source data review and verification.

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