As the world changes, food trends change as well. Find out how the industry captures these emerging food trends and serves them on grocery shelves and e-grocery screens.
Today, consumers are faced with evolving technologies, demographic shifts, climate change and economic uncertainties. Constant change is nothing new, but what makes it challenging is the speed of it. Change is particularly salient in people’s diets.
Everyone has a relationship to food, every day, all their lives – a relationship in which their dreams, lifestyle, heritage, status and even their fears are often expressed. New needs are driving new food trends, diets and groups that people choose to belong to. Some buzz words on everybody’s lips are: flexitarian, paleo, ketogenic, high-in-protein and superfood ingredients. Where did these food trends come from?
“The future is already here, it’s just not evenly spread”, says William Gibson, the American-Canadian speculative fiction writer. In this webinar, the featured speaker will share a glimpse of that future through both global emerging food trends and facts captured by Tetra Pak in partnership with IPSOS, as well as real-life illustrations on how these trends are turning into new products, new packaging and food offers.
Speaker
Thierry Gihan, Director, Marketing and Food Industry Business Intelligence, Tetra Pak
Over the last ten years, Thierry Gihan has been heading the Department of Marketing and Business Intelligence in the food division of Tetra Pak, the world´s leading food processing and packaging solutions company. During this time, the food division partnered with food manufacturers to launch 200 brands in 40+ countries with disruptive product concepts and alternative packaging in canned food categories. Passionate about the world’s transformation, disruptive technology and sustainable solutions in the food and packaging industry, Thierry is continuously collaborating with leading food brands across the world to ensure their future food offers meet emerging consumer needs and contribute to a more sustainable world.
Message PresenterWho Should Attend?
This webinar will appeal to retailers, brand owners, senior-level managers such as chief executive officers and vice presidents within the food and co-packing industry as well as accountable from the following departments:
- Sales & Marketing
- E-Commerce
- Research and Development
- Food technology
- Communication
What You Will Learn
- What emerging food trends that are expected to grow further
- How the food value chain addresses emerging trends with success
- Facts behind consumer behavior nourishing those emerging food trends
Xtalks Partner
Tetra Pak
Tetra Pak is the world’s leading food processing and packaging solutions company with head office in Lausanne, Switzerland. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 160 countries. Providing end-to-end solutions, with packaging, processing and services, we focus on ensuring that you deliver products of outstanding quality and consumer appeal, while maintaining the highest standards of food safety, operational performance and sustainability.
Tetra Recart® is the first retortable carton package designed for shelf-stable products traditionally filled in cans, glass jars or pouches – foods like vegetables, beans, tomatoes, pet food, soups and sauces. Tetra Recart offers benefits along the value chain, such as cost efficiency, strong environmental performance and added convenience.
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