How to Increase Engagement with Medical and Scientific Posters Using Enhanced Digital Content and Design

As in-person scientific congresses are re-inventing themselves into virtual and hybrid experiences, researchers and publishers are adapting how they foster scientific exchange by using enhanced digital media fit for the digital age. Some rapidly growing areas include the use of enhanced digital content and the production of publications that are more visual, more engaging and easier to digest. Already, many journals are incorporating enhanced content developed by the journal or the authors, and these techniques are becoming increasingly common when building digital scientific posters.

Enhanced poster content such as graphical or video abstracts, audio, augmented reality, podcasts, journal-specific websites and microsites and plain language summaries allow industry experts to communicate better and to access and engage with the latest research. Underpinning all these design decisions is an understanding of the behavioural science that explains how users engage with content, especially time-poor users. One key consideration is paying attention to shifts in how users prefer to receive information, although this can vary greatly by audience. Such considerations allow for designing and adapting the communication platform to the user, creating enough points of access that people can choose to receive and digest the information in a way that works for them.

Register for this webinar to hear a discussion about:

• How enhanced poster content can increase reader engagement and facilitate data dissemination
• A variety of types of and uses for enhanced poster content

Speakers

Amy O’Connell, Creative Associate, Creative and Digital Services, ICON

Amy has over 24 years’ experience in design, the majority in pharmaceuticals and the past 8 years focused in payer marketing, medical communications and patient recruitment. As a Creative Associate for ICON’s Creative and Digital Services team, she has directed and executed a broad range of tactics whose deliverables including posters, plain language summaries, launches, payer value propositions and study materials.

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Travis Tingey, Digital Marketing Manager; Creative and Digital Services, ICON

Travis Tingey has extensive experience as a print, web, and user experience designer, as well as a full-service web developer. As the Digital Marketing Manager for ICON’s Creative and Digital Services team, he is involved in the planning, strategy, organization and execution of digital projects, liaising with internal and client IT personnel to determine needs, and provide customized content for multichannel solutions.

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Morgan Hill, Principal, Scientific Excellence & Strategy; Global Medical Communications & PubsHub Software Solutions, ICON

Morgan has over 13 years of experience in medical communications and is skilled in the development of and training around strategic, impactful, and timely medical scientific content. As part of ICON’s Global Medical Communications practice, Morgan oversees its Center of Scientific and Medical Excellence to identify, train and share best practices in medical communication project delivery and strategic direction.

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