Improving Patient Recruitment Through Enhanced Data Visibility

Life Sciences, Clinical Trials, Patient Recruitment & Retention,
  • Monday, May 13, 2024

The challenge: For a variety of reasons, patient recruitment is becoming more complex. Competition for patients across trials is rising, tight recruitment and enrollment timelines add pressure and patient expectations are evolving and growing. To add to this, sponsors often lack visibility into the patient recruitment process and patient recruitment progress. What does this complexity lead to?

  • Longer recruitment periods and delays in patients receiving the investigational product that they are seeking
  • Inflated operational costs due to logistical issues and the juggling of diverse recruitment channels
  • Loss of patient interest — they may be deterred by complex procedures and perceived burdens as they learn more about what a trial entails

The goal: So how can data visibility be enhanced? And how does that ultimately improve patient recruitment for sponsors, for sites, and, most importantly, for patients?


What attendees will learn during this webinar:

  • How supply chain management principles can apply to aspects of patient recruitment to improve the core process. While, of course, patients are not products or services, these principles can help solve existing processes that are fragmented and overly expensive.
  • The expert speaker will provide an overview of how these principles can directly apply to certain areas of patient recruitment. These principles encompass understanding and meeting patient needs, collaborating with the right partners, optimizing both processes and services and determining how to identify and adapt to changing recruitment needs.
  • They will discuss the big challenge when it comes to deploying supply chain management principles: integration and visibility. On a single trial, there are usually multiple site and sponsor interfaces, breaking up the flow of recruitment information and insights. These disparate systems, as well as the need to maintain patient confidentiality, contribute to that lack of sufficient visibility for the sponsor.
  • Lastly, they will showcase how increasing visibility across patient recruitment processes and progress increases recruitment rates while reducing extra costs and resource needs. For example, one of the sponsors in particular was able to increase patient recruitment rates by 20 percent when they implemented supply chain management principles in their patient recruitment plan.

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Register for this webinar to gain insights into how supply chain management principles can be quickly applied to patient recruitment processes across clinical trials.


John Murray-Pryce, Ecton Associates Ltd

John Murray-Pryce, PhD, Independent Life Sciences Consultant, Ecton Associates Ltd

John Murray-Pryce, PhD, is an Independent Life Sciences Consultant at Ecton Associates Ltd. He is passionate about delivering competitive advantage through digital innovation. John has more than 25 years of global experience at AstraZeneca and Merck in pharmaceutical development, clinical supply chain and digital health. He is proud to have built high-performing teams and led transformation programs that significantly reduced medicine waste and increased both sustainability and patient-centricity. He is also extremely grateful to have been the CMC Leader in the brand team that developed and commercialized Olaparib, a first-in-class, targeted PARP inhibitor for breast, ovarian and prostate cancer.

Message Presenter

Who Should Attend?

This webinar will appeal to professionals with the following job titles:

  • Clinical Operations Senior Director/Director/Associate Director/Vice President/Manager
  • Clinical Project Lead/Senior Manager
  • Clinical Development Director/Senior Manager
  • Global Clinical Operations Director/Senior Manager
  • Senior Regional Site Manager

What You Will Learn

Attendees will learn about:

  • The principles of supply chain management
  • How these principles can be applied to patient recruitment processes
  • How these principles can transform recruitment processes and outcomes for sites, sponsors and patients

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