Serving Underserved Populations: Going Beyond Recruitment

Life Sciences, Clinical Trials, Patient Recruitment & Retention,
  • Wednesday, September 13, 2023

Clinical trials play a crucial role in advancing medical research and improving patient outcomes. However, ensuring the inclusion of diverse and underserved populations in these trials remains a significant challenge. This webinar aims to address this critical issue and explore strategies for engaging diverse patient populations, going beyond mere recruitment efforts. Moreover, the featured speakers will delve into the role of behavioral science in improving engagement and retention among these populations, as well as highlight the importance of rebuilding trust in the clinical process by meeting patients’ needs and bringing the trial to them.

Engaging diverse patient populations is essential for generating robust data and understanding the effectiveness of treatments across different demographics. In this webinar, the speakers will shed light on innovative approaches to overcome barriers that prevent the participation of underserved populations.


Behavioral science has emerged as a powerful tool in clinical trial research. Understanding patient behavior and motivations is key to enhancing engagement and retention in diverse populations. This webinar will explore the principles of behavioral science and how they can be applied to address challenges faced by underserved communities. By tailoring trial protocols, communication strategies and support services, an environment that fosters participation and trust can be created.

Rebuilding trust in the clinical process is essential to encourage underserved populations to consider clinical trials as a viable option. Meeting patients where they are, both geographically and culturally, and addressing their unique needs is paramount. This webinar will showcase successful initiatives that have brought trials directly to communities, emphasizing the importance of accessibility and patient-centricity.

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In conclusion, this webinar will discuss the urgent need for serving the underserved in clinical trials. An inclusive and equitable research landscape can be created by exploring strategies for engaging diverse populations, leveraging behavioral science and rebuilding trust, that benefits all patients.

Join the speakers as they work towards a future where clinical trials truly represent the diversity of the patient population.


Kyle Hogan, Datacubed Health

Kyle Hogan, President, Datacubed Health

Kyle Hogan has been dedicated to advancing the voice of the patient through the promise of ePRO/eCOA since 2007, in that time, helping deliver hundreds of successful trials for CROs and pharmaceutical companies globally. He is a recognized expert in implementing innovative and patient-centric ePRO/eCOA solutions with an aim to achieve sponsor confidence and study success across all phases of clinical trials.

Message Presenter
Natasha Massias, Datacubed Health

Natasha Massias, Senior Solution Architect, Datacubed Health

Natasha Massias is a seasoned dynamic learning development and eCOA/ePRO professional with 10 years in the clinical trials industry. Her expertise within the field is technical product training, and she has facilitated hands-on, instructor-led training to over 300 sites throughout her career.

Message Presenter

Who Should Attend?

  • Clinical Operations
  • Diversity and Inclusion
  • Patient Engagement and Retention
  • Decentralized Clinical Trials
  • Hybrid Trials
  • Patient Compliance
  • Behavioral Science

What You Will Learn

Attendees will gain insights on:

  • Engaging diverse populations in clinical trials
  • Ensuring the inclusion of underrepresented populations in clinical trials
  • Leveraging behavioral science by how it can be applied to address challenges by underserved communities
  • Rebuilding trust in clinical trials for underserved populations

Xtalks Partner

Datacubed Health

Datacubed Health is a pioneering eClinical technology company built from the ground up by industry veterans who wanted to create a better clinical trial experience for all stakeholders. Our solutions are all infused with neuroeconomic principles designed to be inclusive, drive compliance, and greatly improve retention. We strive to deliver the best experience for you and your patients through ease of use and flexible technology configurable to your needs.

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