Speed Study Start-Up: People, Process, and Technology Pillars

Life Sciences, Clinical Trials,
  • Tuesday, December 03, 2019

With increasing site activation cycle times, extended contract negotiations, and 80 percent of organizations still using spreadsheets to track activities, it’s clear study start-up is an area of clinical operations that’s ripe for improvement.

Join this free webinar where industry experts from Allergan and Veeva take a deeper dive into the three key pillars to improve study start-up — people, process, and technology.

In this webinar, participants will learn:

  • Study start-up process optimization techniques
  • Actionable tips for an effective study start-up deployment strategy
  • Best practices for change management and training



Lorena Gomez, Director, Global Study Start Up & Essential Documents, Allergan

Lorena Gomez has more than 20 years of experience in clinical development and is currently the global director of Study Start-Up at Allergan. Prior to joining Allergan in 2016, Lorena oversaw Start-Up Strategy and Clinical Outcomes Assessment Management at AbbVie and held other leadership positions in clinical operations and program management. She holds a Bachelor of Science in Microbiology, a Bachelor of Arts in Molecular Biology and was an NIH fellow in the University of Texas at Austin Pharmaceutics PhD program. In 2011, she was awarded the Pharma Times Clinical Researcher of the Year silver medal in the Project Management Category. She has also participated in the TransCelerate Shared Investigator Platform and Investigator Registry Initiatives since 2013.

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Ashley Davidson, Director, Vault Study Startup, Veeva Systems

Ashley Davidson brings 18 years of clinical research experience to her role as director of Vault Study Startup. At Veeva, her primary focus is building a best-of-breed site activation application, ensuring market success and positive customer adoption customer adoption, and leading the industry with innovation. Before joining Veeva, Ashley spent over 14 years in executive management-level positions overseeing global study start-up (SSU) groups of mid-size and large contract research organizations (CROs), as well as led the strategy and customer success at several study start-up technology organizations. She holds a Bachelor of Arts in English from the University of North Carolina at Chapel Hill.

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Who Should Attend?

This webinar will appeal to senior professionals including:

  • Head of Study Start-Up
  • VP of Site Operations
  • Director of Clinical Trials
  • Study Start-Up Specialist
  • Clinical Trial Specialist
  • Clinical Trial Associate (CTA) / Clinical Research Associate (CRA)
  • Study Manager
  • Site Activation Lead
  • Head of Trial Master File Operations
  • Director of Trial Master File
  • VP of TMF Operations

What You Will Learn

In this webinar, participants will learn about:  

  • Study start-up process optimization techniques
  • Actionable tips for an effective study start-up deployment strategy
  • Best practices for change management and training

Xtalks Partner

Veeva Systems Inc.

Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 700 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices throughout North America, Europe, Asia, and Latin America. For more information, visit veeva.com.

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