The Rise of the Augmented Consumer in Life Sciences: Shaping the Analytics and Business Intelligence Strategy

Decision makers are facing a constant data explosion, dashboard deluge and data science operations that add complexity to their role in enterprise life sciences, making them wait for actionable insights.

End users want instant answers to their business inquiries, and they want their analytics application to respond to their natural language queries by providing answers in context — understanding who they are, where they are and what they’re asking. After being exposed to a myriad of consumer-driven/business-to-consumer (B2C) applications that are super easy to use, users expect the same experience and service from enterprise apps and analytics platforms.

Therefore, ‘Analytics’ initiatives must be a top priority for life sciences, and these initiatives must shift gears from enabling analysts to enhancing business users (consumers of analytics). The future analytics and business intelligence (BI) user experience will be consumer-focused and dynamic, augmented and in context. This future analytics and BI user experience will also be conversational, open to other tools, including data science and machine learning modeling, natural language processing and deeply embedded in all applications.

The augmented consumer will have access to advanced analytical power previously reserved for analysts and citizen data scientists. With this consumer design focus, analytics platforms will make it easier for consumers to find content, get insights and act on them.

Join this webinar to learn about:

• The “Augmented Consumer” — what is it and why does it matter in life sciences?
• Shaping an influential tech-forward business strategy by shifting gears from enabling analysts to enhancing business users
• How to become a steward of user experience by introducing customer-centric, domain-specific and design-based, emerging artificial intelligence (AI) platforms
• Reimagining the role of IT and reinventing the analytics strategy to reshape the commercial strategy with an augmented consumer platform

Speakers

Rohit Vashisht, CEO, WhizAI

Rohit Vashisht is the co-founder and CEO of WhizAI, a purpose-built augmented consumer platform for life sciences. He is a seasoned tech entrepreneur with over 20 years of experience in enterprise software sales, product management and strategy development. Rohit has built successful tech businesses such as Sverve, which was acquired by Bloglovin and rebranded as Activate. He founded a fintech startup, held leadership roles at a $30M enterprise software startup, and helped Vista Equity Partners’ product management group develop profitable strategies. Rohit holds an MBA from NYU Stern School of Business and an engineering degree from IIT Delhi. When Rohit is not behind his laptop, he enjoys speaking at industry events.

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Jérôme Chabrillat, Associate Principal, Business Intelligence Lead, ZS Associates

Jérôme has over 20 years of experience helping clients in the pharmaceutical industry deploy data and analytics solutions. He leads ZS’s Business Intelligence practice. He spearheaded the Personalized Analytics innovation journey, bringing individualized and bite-size business and customer insights to sales reps at the moment of impact. He currently focuses on guiding clients initiate and realize their augmented analytics journey.

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