Holistic wellbeing is a long-term trend that is top of mind for consumers. COVID-19 has accelerated this trend and motivated individuals to find ways to make themselves stronger, physically and mentally. As a result, consumers increasingly look for foods and beverages that deliver functionality and support their wellness goals. As part of our Wellness in a Bottle Series, this webinar will expand on Givaudan’s proprietary consumer insights on functional beverages to explore shoppers’ connections between beverages, health benefits, flavors, and ingredients. We have identified the opportunities to create functional products that will win in the market.
Speakers
Santiago Vega, Director of Marketing - Naturex, Givaudan
Santiago Vega is an experienced food ingredients marketer with a passion for co-creating with customers to deliver better health and wellness products for consumers. He has been with Naturex, part of Givaudan, for over three years, and has a long track record with leading ingredients companies.
Message Presenter
Chuck Wareing, Senior Scientist, Flavor Creation and Applications - Beverage Group, Givaudan
Bringing two decades of retail and food service beverage research and development experience, Chuck Wareing has a passion for helping customers move from innovative ideas to successful commercialization.
Message Presenter
Savannah Turner, Givaudan Marketing Beverage Expert, Givaudan
Health and beverage enthusiast, known for her passion and knowledge in all things beverage. She has been on Givaudan’s Category Marketing team for three years. Consumer-focused and trend expert. Delighted to share her market expertise and insights.
Message PresenterWho Should Attend?
- Product Developers of Beverage Products
- Marketing
- Innovation Group
- Innovation Managers of Beverage Products
- Research and Development Managers of Beverage Products
What You Will Learn
- Identify consumer preference for wellness benefits in specific food & beverage categories
- Understand the complex relationship between benefits and ingredients within food and beverage
- Apply these insights to determine the ideal combinations of beverages, ingredients and benefits to create functional products that will win in the market
Xtalks Partner
Givaudan
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet.
With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game-changing innovations in food and beverage. Let’s imagine together the future of food.
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