Pink Sauce, a product created and marketed by a woman who goes by Chef Pii on TikTok, has gone viral for all the wrong reasons. In this episode of the Xtalks Food Podcast, Sydney talks about the social media-based food scandal, from Pink Sauce’s ingredients to packaging and marketing. Concerns arose when TikTok users noticed an inconsistency in the product’s color and many reviewers had trouble placing the exact flavor. In addition to several label misprints and an impossible number of servings per bottle, several customers said they received leaking bottles of rotten-smelling sauce in the mail. The team discuss why it shouldn’t be so easy to start a food business, using Pink Sauce as an example, and wonder why food is not as heavily regulated by the FDA as drugs.
Also, in this episode, Sydney gives a list of the top five fastest growing beverage companies in 2022. The first two, PepsiCo and Coca-Cola, come as no surprise, with PepsiCo’s growth partly attributed to its diversification into food and snacks and Coca-Cola Zero Sugar being the fastest-growing soft drink in the US. Third and fourth on the list were Monster Beverage and Celsius Holdings, two energy drink brands. While Monster Energy generated about $3.24 billion in sales in 2021, Celsius Holdings’ sales jumped over 1,000 percent last year on the back of breakout growth. Finally, the list of fastest growing beverage companies would be incomplete without an alcoholic beverage maker, Boston Beer Company. The team talk about the important role of startups and all the innovation they have brought to the beverage industry.
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