There is no doubt that business-to-business (B2B) life science webinars allow you to connect with potential and current customers in a very personal way. They can also help increase your brand awareness. In addition, webinars are a great way to generate leads and assist the sales process. There are certainly a lot of benefits that can come with using this medium, so why not perfect your webinar marketing campaign with professional webinar production services?
While you can technically host a webinar without any professional assistance, it is highly recommended that you use webinar production services. Afterall, a lot goes into hosting a successful webinar. Read more to learn why B2B life science marketers require webinar production services from an actual webinar hosting company.
Pre-Webinar Planning and Marketing
Before you can start reaping the benefits of webinars, you need to plan and market your event properly. Proper planning and marketing from a third-party webinar provider will ensure that your target audience is well aware of your event. A third-party webinar provider will also help with promoting your event and increasing registration rates.
Webinar production services usually have a well-defined pre-marketing plan before any sort of initiation or delivery of content. The research and planning involved in this process is often long and rigorous. Thus, professional services can really amplify your efforts in the early stages of webinar marketing.
Webinar production companies usually have a large database of industry specific professionals and this can help drive more traffic towards your webinar. They also have a team of expert designers that can help create elegant and attention-grabbing email templates and registration pages. Additionally, these companies will also promote your webinar on their social media channels as well as other marketing channels to help increase awareness.
All of this planning is important because it will determine the overall success of your webinar. By using professional webinar production services, you can be sure that your webinar is being properly marketed to the right people.
Live and Recorded Webinar Hosting
Webinar production services don’t just stop at the promotion stage. They also help host your live or recorded webinar. Webinar production services will handle all of the technical aspects of hosting your webinar such as setting up the webinar platform, testing audio and video, and making sure that everything is working properly.
Live webinars require a lot of coordination and planning. There are many moving parts that need to come together for a live webinar to be successful, so it is important to have someone who is experienced in hosting live webinars, such as a webinar moderator. For live webinars, professional services will provide you with a dedicated team of webinar support representatives. These representatives will be available to direct you to any questions that your attendees may have during the webinar.
Recording your webinar is also important if you want to reach a larger audience. By recording your webinar, you can make it available to people who were unable to attend the live event. You can also use recorded webinars for generating leads. Webinar production services can help with the editing and post-production process. These elements can help make your recorded webinar more engaging and professional.
Moreover, webinar production services will also provide you with a team of expert technicians. These technical experts will help ensure that your live webinar runs without a hitch. They will also be available to troubleshoot any technical issues that may arise during the event — faster than it could be accomplished through webinar platform support or a non-webinar professional. These experts will also help with moderating the webinar and keeping the content running smoothly.
Get Third-Party Positioning and Thought Leadership
In addition to the technical aspects of webinars, another important benefit of using webinar production services is that they can help position your company as a thought leader in your industry. By creating high-quality and informative webinars, you can show potential customers that you are an expert in your field. This can help build trust and credibility with your audience.
By using webinar production services, you can make sure that your webinars are properly branded and positioned. This is important because it can help differentiate your company from the competition. By positioning your company as a thought leader in your industry, you will be able to attract more customers and grow your business.
Robust Reporting and Analytics
Webinar production services can also provide you with robust reporting and analytics. This data can help you understand how your webinars are performing. Furthermore, it can help you identify areas for improvement.
This data is important because it allows you to make strategic changes to your webinar strategy by helping you understand what works well and what does not work well. This will help improve the overall quality of your webinars and increase your return on investment (ROI).
Webinar production services can provide a number of benefits for businesses. These services can help with webinar promotion, hosting, recording and post-production.
Don’t try to do everything on your own! Most importantly, not all webinar production service companies are created equal. At Xtalks, we pride ourselves on 20 years experience building our life science, medical device and food communities through thousands of webinar productions. Be sure to connect with our team to learn more about hosting your first webinar.