How do cryptocurrency and the Metaverse fit into the food industry? In this episode of the Xtalks Food Podcast, Sydney talks about the impact these digital realms have already had on the food industry and the potential heights they can reach. With a slew of cryptocurrencies named after foods and several food and beverage brands allowing customers to pay with crypto, other technologies like blockchain are allowing brands to push for transparency and safety. Meanwhile, the Metaverse has the potential to restore the balance between restaurants and customers. The team are intrigued by crypto’s journey in the food industry and wonder whether people will embrace the Metaverse when it comes to purchasing food.
Also, in this episode, Sydney introduces the team to Feastables, a better-for-you chocolate brand created by YouTuber MrBeast. Known for his philanthropic work and elaborate YouTube videos, MrBeast decided to kick off the launch of Feastables with a Willy Wonka-style giveaway with $1 million in prizes and a chance to win MrBeast’s Chocolate Factory. This marketing strategy gives Feastables a certain level of authenticity that other food and beverage brands lack. The team wonders why other brands haven’t embraced this style of marketing and praise the digital creator for his ingenuity and imagination.
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