Did you know that major food companies are using marketing tactics to obtain valuable consumer data? In this episode of the Xtalks Food Podcast, Sydney explains how major food and beverage brands, including Mondelez, PepsiCo and McDonald’s, are obtaining first-party data from consumers through personalized offerings or limited-edition products available online. The team discuss whether consumers have become desensitized to giving away personal information and whether it is ethical for big food and beverage brands to use marketing tactics to obtain it, since they are relatively new to the e-commerce and DTC space.
Also, in this episode, Mira talks about Mariah Carey McDonald’s collaboration that gives customers a different menu item for free each day from the Mariah Menu. The deal will be available in US McDonald’s restaurants between December 13th and 24th, the 12 days before Christmas. She also discusses Justin Beiber’s upcoming collaboration with Tim Hortons, and several other celebrity fast-food partnerships. The team wonder whether celebrities have a genuine connection to the brands they partner with, and why celebrity power is so strong in the fast-food world.
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