Job Title - Digital Marketing Operations Manager

Work Location - Remote

Job Summary:

The Digital Marketing Operations Manager will support the day-to-day systems, processes, and execution that keep digital marketing programs running effectively for the WuXi Biologics CRO Services marketing team. Working closely with the Senior Marketing Manager and cross-functional partners, this role will support HubSpot and CRM operations, campaign execution, lead management, website operations, data quality, and reporting.

Responsibilities:

• Support day-to-day digital marketing operations, including campaign setup, list management, email execution, web update coordination, paid and organic media support, reporting, and lead flow monitoring.
• Administer HubSpot for marketing operations needs, including emails, forms, lists, properties, workflows, campaigns, reports, dashboards, lifecycle stages, lead status, custom objects, associations, views, and documentation.
• Maintain CRM and marketing data quality through structured imports, list hygiene, duplicate review, field validation, source tracking, lifecycle-stage accuracy, association checks, and campaign attribution review.
• Support HubSpot structure and governance, including properties, custom objects, record associations, workflow logic, naming conventions, permissions, reporting views, and process documentation.
• Monitor lead capture, routing logic, workflow performance, integrations, field mapping, and synchronization issues; investigate problems and coordinate resolution with IT and system partners.
• Support the inbound lead funnel from form capture through routing and follow-up, including segmentation, qualification inputs, lead-status updates, nurture placement, and funnel reporting.
• Build and maintain recurring operational dashboards and reports covering campaign performance, website engagement, lead generation, funnel progression, source data, and Business Development follow-up.
• Analyze campaign, lead, account, website, and funnel data to identify performance patterns, data gaps, routing issues, lead-quality trends, and practical optimization opportunities.
• Combine and validate data from HubSpot, Salesforce, Google Analytics, advertising platforms, spreadsheets, and other connected systems to improve reporting reliability.
• Support campaign attribution and source analysis by reviewing first-touch, recent-touch, campaign, conversion, contact, company, and opportunity-related data while documenting methodology and limitations.
• Work with cross-functional teams to execute and measure email, event, paid media, organic social, nurture, and website-related campaigns.
• Support testing and optimization of audiences, messages, forms, landing pages, channels, and workflows, including measurement and post-campaign review.
• Develop and maintain clear data definitions, reporting standards, data-flow documentation, quality-control checks, and operating procedures.
• Turn operational and campaign data into clear summaries and recommendations for marketing leadership and cross-functional stakeholders.
• Support events and conferences through email campaigns, social media, list management, form setup, lead capture coordination, data reconciliation, and post-event campaign reporting.
• Other duties as required.

Education:

• Bachelor's degree or higher in digital marketing, marketing operations, business, communications, information systems, business analytics, or a related field.
• Relevant certification in HubSpot, CRM administration, marketing automation, analytics, or data visualization is a plus.

Qualifications:

• 4+ years of experience in digital marketing, marketing operations, CRM administration, marketing automation, campaign operations, or a related function.
• Strong working knowledge of HubSpot, including emails, forms, lists, workflows, properties, campaigns, reporting, dashboards, lifecycle stages, associations, custom objects and governance.
• Hands-on experience with CRM, ERP systems and marketing data administration, including imports, data hygiene, segmentation, field mapping, duplicate review, validation, source tracking, and reporting accuracy.
• Experience managing lead capture, routing, lifecycle stages, lead status, nurture processes, campaign tracking, and operational reporting.
• Ability to analyze campaign, funnel, website, contact, and account data and translate findings into practical recommendations.
• Experience building and maintaining dashboards and recurring reports for campaign performance, lead flow, funnel movement, source tracking, and data quality.
• Advanced Excel skills for data preparation, reconciliation, lookup logic, quality checks, and recurring reporting.
• Familiarity with Salesforce, HubSpot integrations, APIs, system integrations, Google Analytics, Google Ads, Microsoft Ads, LinkedIn Campaign Manager, UTM tracking, and conversion reporting.
• Functional understanding of marketing attribution, including source, campaign, contact, company, and opportunity data, with a focus on accuracy and traceability.
• Working understanding of PPC, paid social, SEO principles, email marketing, website analytics, conversion tracking, and campaign measurement.
• Experience supporting digital campaigns across email, paid media, social media, website, events, and nurture channels.
• Strong analytical and problem-solving skills, including the ability to investigate discrepancies, identify root causes, reconcile data, and recommend practical solutions.
• Ability to document processes, data definitions, workflow logic, reporting calculations, assumptions, and system changes clearly.
• Excellent written and verbal communication skills, with the ability to explain operational or data findings in clear language for non-technical stakeholders.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities while maintaining accurate campaign and system documentation.
• Working knowledge of WordPress, HTML, CSS, and website content management is required
• Working knowledge of Python and Java is a plus.
• Experience using Microsoft 365 cloud applications, especially Excel and PowerPoint.
• Experience in life sciences, biotechnology, or another complex B2B environment is a plus.
• Some travel may be required.

Job description does not intend to list all the duties and responsibilities assigned to this position. Employee holding this position would be required to perform other job-related duties/responsibilities based on their expertise and company business needs.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability