Sr. Marketing Communications Specialist
Pennsylvania, United States
Job Description
The Learning and Development (L&D) department is seeking a creative and detail-oriented L&D Communication Specialist to support our Change Management and Communications Lead. In this role, you will be the driving force behind developing and deploying strategic marketing and communication plans that drive the successful adoption of our learning programs. You will act as the "storyteller" for our learning initiatives, streamlining complex, technical, or verbose content into clear, compelling messages for global audiences. Operating in a fast-paced, dynamic environment, you will work independently to manage multiple parallel timelines, ensure stakeholders are aligned, and directly impact how employees engage with their professional growth.
Responsibilities
Education
Experience
Additional Information
Responsibilities
- Develop and execute comprehensive marketing and communication strategies, plans, and messaging across multiple channels (emails, slide decks, articles, newsletters, video scripts, etc.) to drive learner engagement.
- Streamline verbose and complex content into clear, concise, and high-impact communications tailored to specific global employee personas.
- Lead the end-to-end creation, editing, publication, and distribution of the L&D department's monthly internal newsletter and other departmental communications.
- Build and establish standardized templates and communication guidelines for program-level and course-offering rollouts.
- Partner and coordinate closely with internal Learning Consultants, Partners, and senior leaders to ensure alignment on overall learning strategy and initiatives.
- Capture, measure, and analyze marketing and communication effectiveness metrics, proactively adjusting strategies and copy based on data insights.
- Manage multiple concurrent project timelines independently while proactively identifying creative approaches, research-backed ideas, and improved ways of working.
Education
- Minimum of a Bachelor's degree required.
Experience
- 2 to 6 years of experience developing and executing marketing strategies and related communication plans.
- Proven track record of excellent writing and editing skills across various mediums (websites, presentations, internal advertisements, etc.) with a strong eye for detail.
- Demonstrated experience in basic project management, managing parallel timelines, and working independently in fast-paced environments.
- Strong interpersonal and stakeholder management skills, with the ability to confidently present to senior leadership.
Additional Information
- Technical Proficiency: Must be proficient in the Microsoft Office suite (Word, PowerPoint, Outlook, Excel).
- Preferred Skills: Experience using the Adobe Creative suite, building and maintaining SharePoint sites, and background/exposure to Change Management principles are highly desirable.
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Career Focus: Marketing/Market Research
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